Bleach benefits from consumers’ higher standards of home hygiene due to COVID-19 in 2020, which boosts both value and volume sales into moderate positive figures, after seeing negative-figure declines over the review period. The event of COVID-19 has changed consumer behaviour, leading to the usage of stronger cleaning agents in a bid to ensure effective disinfection of homes and laundry, and even packaging of products which are brought into the home.
Despite the uptick seen in sales in 2020, bleach continues to face competition from modern products within laundry care and surface care, such as the growing popularity of laundry aids (such as laundry sanitisers, whiteners, spot and stain removers, and colour save laundry bleach). This is because the most frequent use for bleach in the Czech Republic is (traditionally) for bleaching clothing, linens and curtains.
Unilever CR spol sro maintains its strong lead in bleach in 2020, thanks to the popularity of its top Savo Perex brand, which has gone from strength to strength over the review period. Savo Perex has a long-standing tradition in the Czech Republic and thus enjoys strong consumer loyalty and trust.
As the threat of COVID-19 is expected to persist over the near future, bleach will continue to benefit from increased demand for products with disinfectant properties and no significant declines are expected for sales in 2021. However, it is expected that sales will start to stagnate as the COVID-19 situation stabilises and consumer demand drops in synch, along with no further spikes in sales or strong fluctuations expected, as was seen in spring 2020 after the outbreak of COVID-19.
Although bleach is expected to return to the decline gradually over the forecast period, this decline is expected to be significantly lower compared to the review period, as new hygiene and cleaning habits have been adopted by consumers, with a habitual higher usage of bleach in consumers’ washing and cleaning routines. Therefore, this behavioural change is expected to maintain bleach sales to a degree.
As bleach is a rather smaller product category, which stands on the edge of interest of producers and retailers, no significant changes, entries or innovations are expected over the forecast period. Producers are expected to focus rather on more perspective product categories, which represent the highest competition for the bleach.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Bleach industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page