As the threat from COVID-19 recedes, bleach is set to see sales continue to decline in volume terms, echoing its pre-pandemic path. Current value sales will drop to marginally positive before turning negative at the end of the forecast period.
Rising consumer environmental awareness will be a key obstacle to the development of bleach during the forecast period. Companies focusing on eco-friendly products, such as Tierra Verde and Superio Trading, are expected to introduce new products and packaging with a significantly lower environmental load.
The leading position of Unilever is not likely to be threatened over the forecast period within the competitive landscape of bleach. More widely, the variety of bleach products available will remain limited and Unilever may thus be able to increase its share as new consumers, with positive experience with Unilever’s other home care products, will be attracted to its bleach products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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