While the COVID-19 crisis is expected to provide an enduring boost to consumer hygiene awareness, concerns are set to be less intense during the forecast period. In this context, consumers are likely to be more attracted to alternative products and cleaning methods that are perceived to entail fewer potential harms for human health and the environment.
The rise in consumers’ interest in environmental issues is expected to influence manufacturers’ strategies during the forecast period, especially given the relative success of Superio Trading’s Ecover brand. The forecast period is expected to see the launch of more environmentally friendly products in bleach, which will have a positive impact on sales.
The limited number of bleach products currently available is expected to be widened over the forecast period, despite sales of bleach continuing to decline. More low-priced products are likely to be introduced, especially private label options, as retailers look to expand their range of products within the home care market.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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