Sales of bleach are expected to continue declining throughout the forecast period. Many consumers amongst the younger generations may not know how bleach can contribute to hygiene in everyday life, or even know what bleach is and how to use it.
Decades ago, bleach may have been the primary choice for in-house hygiene, to clean surfaces in kitchens, bathrooms and toilets, but over time it has become far less popular. In kitchen cleaners, some products that claim bleaching functionality still include a lower concentration of sodium hypochlorite, but the major products take the form of spray foam, not liquid, enabling direct usage on kitchen sinks and cutting boards.
In 2020, as noted, the usage of bleach increased, and there was a focus on bleach and its hygiene power. However, this year also revealed the complexity of using chlorine bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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