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Country Report

Bleach in

Bleach in Costa Rica

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Availability and affordable value relations continue to set the pace in 2018

Often considered one of the most generic home care options, bleach demand continued to be boosted by the rising health awareness in relation to finding affordable home care disinfecting alternatives amongst a large base of local low- and mid-income consumers, where bleach still benefits from the positive perception of being effective and offering value for money. Bleach continues to gain additional levels of segmentation through different types of scented options and gel formats.

New development opportunities for specific options over the forecast period

As a broader base of mid- and high-income consumers continued to gain interest in more convenient and effective home and laundry care proposals, they are predicted to continue to opt for bleach options that offer specific value, particularly in the case of scented gels that reduce the risk of splashing and spoiling fabrics. Therefore, the demand for bleach gel is anticipated to gain additional momentum over the forecast period, where both local and imported brands are anticipated to capitalise on evolving consumption trends, by launching an increasing number of affordable products with the capacity of reaching a younger mid- and high-income consumer group as their main target.

COMPETITIVE LANDSCAPE

Traditional international and local players continue to lead bleach

Despite the rising penetration of low-priced private label bleach in major modern grocery retailers, recognised domestic and regional players such as Clorox and Irex de Costa Rica continued to lead bleach in value sales in 2018. Both players maintain a clear competitive advantage based on their consolidated logistics networks, which are capable of guaranteeing their brands’ availability across a vast number of traditional and modern grocery retailers throughout the country, where private label loses in terms of availability and differentiation.

New specific products and specialised packaging formats to increase competition

As major players continue to make efforts to move away from generic price-based competition, their interest will quickly start migrating towards value generation alternatives, where more specialised scented gels in smaller packaging presentations (2-litre packs) are anticipated to consolidate as one of the most relevant growth opportunities for bleach over the forecast period. New imported and affordable brands will begin to increase their presence across an expanding base of modern grocery retailers in the country, while more established local players will maintain their focus on priced-based competition through traditional grocery retailers.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Costa Rica?
What are the major brands in Costa Rica?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Costa Rica?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Availability and affordable value relations continue to set the pace in 2018

New development opportunities for specific options over the forecast period

COMPETITIVE LANDSCAPE

Traditional international and local players continue to lead bleach

New specific products and specialised packaging formats to increase competition

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles continue to drive specific value and environmentally-friendly home care in 2018

Segmentation and aggressive pricing relations set the pace of 2018’s value performance

International players maintain competitive advantage during 2018

Distribution efforts continue to focus on modern grocery retailers

New lifestyles and rising environmental conscience to continue influencing home care’s development

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Availability and affordable value relations continue to set the pace in 2018

New development opportunities for specific options over the forecast period

COMPETITIVE LANDSCAPE

Traditional international and local players continue to lead bleach

New specific products and specialised packaging formats to increase competition

Samples

Overview

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Table of Contents

Bleach in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Availability and affordable value relations continue to set the pace in 2018

New development opportunities for specific options over the forecast period

COMPETITIVE LANDSCAPE

Traditional international and local players continue to lead bleach

New specific products and specialised packaging formats to increase competition

CATEGORY DATA

Home Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles continue to drive specific value and environmentally-friendly home care in 2018

Segmentation and aggressive pricing relations set the pace of 2018’s value performance

International players maintain competitive advantage during 2018

Distribution efforts continue to focus on modern grocery retailers

New lifestyles and rising environmental conscience to continue influencing home care’s development

MARKET INDICATORS

MARKET DATA

SOURCES

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