The bleach category faces healthy constant value and volume growth over the forecast period, as consumers continue to rely on bleach products in the household. Population and household growth will underpin retail volume growth in the forthcoming years, outpacing value growth.
Larger bottles are expected to gain further popularity as weak economic conditions prevail and consumers look for greater economies of scale when purchasing everyday household items. The packaging present in bleach is typically 1-litre and 2-litre although some leading brands also provide 5-litre cans.
Scented bleach remains a good lever for growth, except that unfortunately there is very limited scent options in the bleach category. The products available are natural bleach, scented with lemon or lavender, but more attractive scents could attract more customers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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