Although the bleach category is poised to continue growing over the forecast period, demand for private label bleach in the modern channel is expected to remain strong. As the larger retailers in the modern channel continue to expand into new areas of the country, they are increasingly placing more of their own private label products on the shelves, to the expense of many traditional name brands.
One area of the bleach category that could present a growth opportunity is colour-safe bleach. While bleach is regarded as an effective, inexpensive, and multi-use product in the Dominican Republic, many households use the product to launder white clothing.
Currently, there are very few scented bleach offerings in the Dominican Republic. This product has been offered by the Blancox brand (Brinsa SA), but consumers are aware of a strong residual odour left on clothing by the application of traditional bleach and may begin looking for alternatives.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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