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Country Report

Bleach in

Bleach in Tunisia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tunisians still consider bleach the perfect cleaning product

Bleach is bought and used by many consumers in most households for almost all cleaning purposes, including laundry care, bathroom cleaning, floor cleaning, kitchen cleaning and disinfecting. All bleach brands available in Tunisia, such as Judy and El Fanak, are locally manufactured brands offering reasonable unit prices and good quality.

Promotions expected to continue driving growth

In 2018, bleach was still considered the most effective product for disinfecting toilets, bathrooms and floors, and for whitening laundry. As such, promotions will continue to contribute significantly to growth.

Specialised products are affecting sales of bleach, especially in large cities

Many consumers, especially in large key cities, continued to shift away from bleach to more specialised products, particularly in surface care, as there were more products available for different purposes. The rapid expansion of supermarkets and hypermarkets in the country continued to increase the availability of such products and access to them, especially as they offer wide product ranges and appealing discounts and deals all year.

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA still the dominant player

Ennadhafa Judy SA continued to dominate sales of bleach in Tunisia. The company markets one of the most popular and oldest brands in Tunisia, namely Judy.

Innovation expected to focus on non-chlorine bleach

New products are expected to include new formulas, including non-chlorine bleach and other formulas which focus on cleaning features. Moreover, ultra-degreasing formulas are also expected to be launched.

Domestic brands dominant

Domestic brands continued to dominate the category in 2018, with Ennadhafa Judy SA’s Judy and Société El Fanac Hygiene’s El Fanak in the lead. The long-standing presence of these two brands in bleach, coupled with the widespread distribution and affordability of their brands contributed to the strong consumer loyalty that they enjoy in Tunisia.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Tunisia?
What are the major brands in Tunisia?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Tunisia - Category analysis

HEADLINES

PROSPECTS

Tunisians still consider bleach the perfect cleaning product

Promotions expected to continue driving growth

Specialised products are affecting sales of bleach, especially in large cities

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA still the dominant player

Innovation expected to focus on non-chlorine bleach

Domestic brands dominant

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite the economic situation

Consumers switching to basic home care products

Multinationals remain dominant

Modern outlets see rapid growth

Continuous development of home care in Tunisia

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tunisians still consider bleach the perfect cleaning product

Promotions expected to continue driving growth

Specialised products are affecting sales of bleach, especially in large cities

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA still the dominant player

Innovation expected to focus on non-chlorine bleach

Domestic brands dominant

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Tunisia - Category analysis

HEADLINES

PROSPECTS

Tunisians still consider bleach the perfect cleaning product

Promotions expected to continue driving growth

Specialised products are affecting sales of bleach, especially in large cities

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA still the dominant player

Innovation expected to focus on non-chlorine bleach

Domestic brands dominant

CATEGORY DATA

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite the economic situation

Consumers switching to basic home care products

Multinationals remain dominant

Modern outlets see rapid growth

Continuous development of home care in Tunisia

MARKET INDICATORS

MARKET DATA

SOURCES

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