Bleach will continue to record steady growth both volume and current value terms over the forecast period. Despite waning consumer concerns surrounding COVID-19, the product will remain popular for everyday use, due its perceived effectiveness in killing germs, as well as its relative inexpensiveness compared to more specialised products, for example, within surface care and bathroom cleaners.
Historically, sales of branded bleach products have suffered from the large number of unbranded, informally produced bleach alternatives present in Tunisia. These products are often of dubious quality, but appeal to consumers thanks to their very low prices.
Bleach products available in Tunisia are almost universally locally produced and this situation is unlikely to change during the forecast period. Indeed, domestic companies such as Ennadhafa Sarl and SAH Lilas are set to continue to gain ground, due to their ability to offer consumers lower-priced alternatives to imported products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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