Heightened hygiene awareness since the pandemic is expected to continue driving demand for bleach over the forecast period, as local consumers view disinfectants or multi-purpose cleaners as one of the most effective ways to maintain a clean and healthy living environment. While bleach is unlikely to experience dramatic increases in sales volumes, overall demand is expected to remain solid over the forecast period.
Global inflation rose to high levels during 2022 and as a result, prices for many home care products spiked. This led to the emergence of a wider range of value offerings from retailers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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