Hypo from Multipro Enterprises Ltd strengthened its overall dominance of bleach in 2020. The brand benefits from its lower-than-average price point, whilst introducing sachets which are more affordable to lower-income consumers.
Due to a certain level of stockpiling during 2020 as a result of the pandemic, bleach is set to experience a notable slowdown in volume growth terms in 2021 due to rising saturation and maturity in Nigeria. This will however, depend on the threat level of the virus and lingering price sensitivity.
A marginal slowdown in demand for bleach in 2025 would suggest that the category will increasingly experience competition from more specific home care categories such as surface care and toilet care amongst mid- to high-income consumers, particularly with the likelihood of greater urbanisation over the forecast period, as consumers move from rural areas in search of employment. Many surface care and toilet care products offer bleach as an ingredient to attract consumers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bleach research and analysis database.
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