Bleach will register healthy constant value growth over the forecast period. Population growth will support volume sales.
Growth in volume sales of bleach will also continue to benefit from its use as a stain remover when washing clothes. With clothes continuing to be washed by hand by most consumers, bleach is often used as an affordable stain remover.
In order to drive value sales of bleach over the forecast period, players will diversify in terms of packaging formats and packaging sizes. Players will also launch more scented bleach variants, which will be targeted at middle- and higher-income consumers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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