Across the coming years, disinfection will continue to play a key role in the welfare of households as a way to prevent some diseases and keep the home free from bacteria. As such, across the forecast period, bleach will continue displaying steady rates, with the continued evolution of private label driving volume sales.
Multi-purpose cleaners with disinfectant and antibacterial properties will continue growing over the forecast period, challenging the growth of bleach. New products in this category include ingredients like vinegar or quaternary ammonium, that are gentle on hands and perceived as safer when compared to chlorine.
Bleach, which is usually sold in hard containers, witnessed some disruptive developments during the review period. Bleach tablets were offered by two local companies, Industrias Bisonte and Productos L&D, to reduce packaging sizes, limit the risk of spillage, and meet the requirement for less storage space.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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