Bleach offers relatively low margins for manufacturers, so they do not have the opportunity to invest in expensive marketing and promotional activities aimed at increasing sales. As such, competition remains based on price and the best performers will be local manufacturers such as the aforementioned KazBytKhim TOO, along with further, generic, unbranded “others”.
Lower-income consumers in more rural areas will drive sales in bleach, particularly so in regions where consumers are the most price-sensitive and do not pay attention to the safety of the product. The ongoing time of economic uncertainty will further go to support this.
On a longer-term basis, it is possible that Kazakhstan will catch up with some of the global friends which are being slow to take shape in the country. Environmental issues and harmful effects to health from toxic chemicals are of importance, and it is inevitable that this will eventually start to shape behaviours in Kazakhstan – notably in urban areas.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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