Bleach will continue to struggle over the forecast period due to its negative image, with the same challenges remaining. Furthermore, competition from other home care categories will continue apace, such as from home care disinfectants, further suppressing potential sales.
Bleach also faces challenges from the fact it is an undynamic category, with limited innovation and very few products available – alongside the dominance of brand Haiter meaning few new players are attracted to the ailing category. Indeed, brands in bleach do not offer any innovative new packaging or new formulations to attract attention, as bleach is a basic product which is sold at cheap price points and cannot really develop elsewhere.
Bleach will benefit somewhat from its e-commerce sales, as the online channel is expected to develop further over the forecast period. The event of the pandemic forced consumers to shop online, and they have become used to the convenience of using this shopping channel.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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