Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bleach in

Bleach in Germany

13 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach not finished yet

Bleach is considered a rather old-fashioned product by many German consumers. The few who use bleach on a regular basis mostly stick with brands and products they have used for years, which leaves very little room for new launches or emerging brands.

Demand for greater convenience makes multi-purpose products the most popular

The most commonly used bleach products are by far non-floor surface cleaners that are universally usable. Leading brands such as Dan Klorix often allow usage on surfaces, sanitary equipment and laundry alike, thereby catering for consumers’ growing demand for multi-functional and convenient products.

COMPETITIVE LANDSCAPE

No major changes in the competitive landscape

As a result of the relatively low significance of bleach in Germany, the selection of brands and products is also rather limited. Changes in the competitive landscape tend to be minimal, with Colgate-Palmolive thus maintaining its leading position in 2017.

Interchangeability of products provides a strong base for private label

Within bleach, many German consumers do not really care about brand name as much as price and features. Their main concern is a high level of hygiene.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Germany?
What are the major brands in Germany?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Bleach in Germany - Category analysis

HEADLINES

PROSPECTS

Bleach not finished yet

Demand for greater convenience makes multi-purpose products the most popular

COMPETITIVE LANDSCAPE

No major changes in the competitive landscape

Interchangeability of products provides a strong base for private label

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bleach not finished yet

Demand for greater convenience makes multi-purpose products the most popular

COMPETITIVE LANDSCAPE

No major changes in the competitive landscape

Interchangeability of products provides a strong base for private label

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in Germany - Category analysis

HEADLINES

PROSPECTS

Bleach not finished yet

Demand for greater convenience makes multi-purpose products the most popular

COMPETITIVE LANDSCAPE

No major changes in the competitive landscape

Interchangeability of products provides a strong base for private label

CATEGORY DATA

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports