Due to its chemical formulation, bleach is perceived as highly dangerous to children and pets, and can also cause damage to fabric through direct contact. Although considered affordable and effective, some consumers are starting to move away from frequent usage of traditional bleach due to health and environmental concerns.
Virutex Ilko, Chilean owner of the Impeke bleach brand, is undergoing a constant process of expansion, mostly in terms of diversifying its product lines and entering new industries in Chile and new markets in Latin America. This includes through mergers and acquisitions (Impeke), or by major investments in the building of manufacturing plants across the region (Colombia and Peru).
One of the main advantages of bleach over competing home care products is its price. Bleach is often chosen over other disinfecting products because it is considered the most affordable option in addition to being highly versatile.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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