Bleach is expected to decline over the forecast period, both in retail value and retail volume terms. These declines will be driven by consumers increasingly substituting bleach with surface care or toilet care products.
Bleach is a low-priced whitener and is used to remove dirt and mildew stains from toilet bowls while eliminating tannin from sinks and floors. Bleach is a strong oxidizing agent and disinfectant that cuts organic matter and kills biological organisms.
Environmental concerns over bleach will continue to surface in the mainstream media. Although some studies suggest that bleach has an adverse impact on the environment, other studies question whether usage in small amounts is harmful.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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