More and more surface care products are incorporating bleach into their formulas or claim to offer a bleaching effect. As such, not only is the growth of bleach expected to be constrained by the development of newer and more innovative products in other categories of home care, but the category will also be constrained by the fact that many brands in other categories are also including bleach as a central ingredient in their new products.
Bleach is expected to face considerable cross-category pressure from other home care products offering disinfectant properties, with bleach increasingly seen as inconvenient, potentially harmful and lacking in innovation. Nevertheless, in response to growing competition from task-specific alternatives, leading manufacturers are likely to attempt to shake up bleach, such as by launching new lines of scented bleach.
Before the outbreak of COVID-19 retail volume sales of bleach had been in decline. This was partly due to growing concerns about the impact of using bleach on both health and the environment.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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