There will be minimal constant value and volume growth for bleach over the forecast period, as other surface care products continue to steal value share from bleach and players will be unwilling to invest in bleach. Due to its lower-than-average unit price compared to home care overall, producers will instead concentrate on more lucrative products that offer higher profit margins.
In general, Algerian consumers do not perceive bleach as an unhealthy, chemical-based option. Instead, consumers appreciate the cleaning and disinfectant power of bleach, and associate its scent with cleanliness and hygiene.
In order to drive value sales of bleach over the forecast period, players will diversify in terms of packaging formats and packaging sizes. Players will also launch more scented bleach variants, which will be targeted at middle- and higher-income consumers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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