Following 2020’s high, demand for bleach is set to further decline over the forecast period, and dip below pre-pandemic levels in both retail volume and value sales (at constant 2022 prices). After a surge in demand for bleach at the height of the pandemic due to heightened hygiene concerns, it is likely that consumers’ cleaning habits will normalise, with many returning to other forms of surface care and reducing their use of bleach.
There has been an emerging trend in the UK of moving towards more sustainable and green practices within home care. Local consumers are increasingly choosing alternatives to harsh chemical-based products such as bleach, with younger demographics in particular more actively shopping for eco-friendly products that are perceived as posing less of a risk to the environment.
Bleach is a household cleaning item that many local consumers typically purchase when they do their regular grocery shop, so any overall trends affecting their shopping habits are also likely to influence the distribution of this product as well. Local consumers are increasingly doing their grocery shopping online, due to the convenience of home delivery.
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Understand the latest market trends and future growth opportunities for the Bleach industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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