Bleach is expected to maintain solid but gradually slowing retail volume growth in the coming years, driven by higher hygiene standards. Stronger current value growth is expected in the forecast period than volume growth, due to steady price rises.
The current trend is moving towards a greater preference for imported brands of bleach from Thailand, especially amongst affluent consumers living in major urban areas, as consumers believe imported products have better cleaning features than domestic brands. Rising purchasing power means that affluent urban dwellers increasingly have a preference for imported home care brands, despite their high unit prices in comparison with locally branded equivalents.
Like in other home care categories, sales of bleach via e-commerce are expected to grow over the forecast period. The large number of official brand stores on e-commerce sites is expected to support growth in sales via this channel, driven by various discount programmes.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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