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Bleach in Turkey

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Turkey?
  • Which are the leading brands in Bleach in Turkey?
  • How are products distributed in Bleach in Turkey?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Bleach sales soar with the onset of COVID-19 in 2020, but per capita consumption is already high in Turkey, and market maturity limits its ability to see higher growth
With its disinfectant properties bleach remains an essential product for ensuring higher hygiene, and volume growth surges with the onset of COVID-19 in 2020
Consumers show interest in bleaches without chlorine as players introduce products designed to overcome disadvantages of strong scents and chemical content

RECOVERY AND OPPORTUNITIES

Market maturity is expected to limit growth potential for bleach over the forecast period, although the category will still benefit from higher hygiene consciousness
Domestos is set to maintain its strong leading position in Turkey, but private label offered through widespread discounters will become increasingly competitive
New product development is set to focus on products can claim to be more environmentally friendly and on packaging that is more user friendly

CATEGORY DATA

Table 1 Sales of Bleach: Value 2015-2020 Table 2 Sales of Bleach: % Value Growth 2015-2020 Table 3 NBO Company Shares of Bleach: % Value 2016-2020 Table 4 LBN Brand Shares of Bleach: % Value 2017-2020 Table 5 Forecast Sales of Bleach: Value 2020-2025 Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025

Home Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 13 Distribution of Home Care by Format: % Value 2015-2020 Table 14 Distribution of Home Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Home Care by Category: Value 2020-2025 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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