Over the forecast period, it is expected that demand for bleach will continue to decline. Consumers have become more aware and more concerned about the potential negative impact that bleach can have on your health and as such are increasingly likely to switch to alternative home care options.
Ace is expected to remain the leading brand in bleach in Poland over the forecast period, with Procter & Gamble’s ongoing investment in new product development helping to sustain sales. Private label is, however, expected to see the strongest growth, with Biedronka and Carrefour gradually securing a greater share.
Producers are expected to try to develop products which are more muti-purpose and which are seen to be less harmful for health. Addressing health concerns is likely to be the main obstacle to growth and therefore if this can be addressed this would provide a significant boost to the category.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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