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Country Report

Bleach in

Bleach in Poland

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach suffering from being perceived as harmful to health

Bleach in Poland, as elsewhere, is suffering from being perceived as harmful to health. The use of bleach has been linked with numerous incidents, either due to sole use of the product or in combination with other household chemicals.

Alternative products grow in popularity

Bleach is used in Poland largely for disinfectant purposes. However, many Poles are now looking for alternatives which are less harmful to health, especially families with small children.

Current product range extended with new fragrances

The range of bleach products available in the Polish market is fairly modest due to the growing presence of various alternatives. Nevertheless, manufacturers are seeking to boost sales by introducing new fragrance options.

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

Procter & Gamble remained the leading player in bleach in 2018 thanks to the strength of its Ace brand. Ace bleach is well-established in Poland and is appreciated by consumers for its efficacy.

International producers lead local players

The three leading brands in bleach accounted for the vast majority of the category’s value sales in 2018 and were all international names benefiting from strong distribution, thus having access to a large number of consumers. As bleach is used in Poland largely for disinfectant purposes, consumers look for products which are not only effective but also safe, thus having greater trust in brands which are well-established and have been present in the market for a long time.

Carrefour bleach the best performer in 2018

Carrefour’s private label bleach posted the strongest value sales growth in 2018, benefiting from its competitive price and a diverse product portfolio. Furthermore, it profited from Carrefour expanding its network of outlets, particularly a large number of new stores under the Carrefour Express banner.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Poland?
What are the major brands in Poland?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Poland - Category analysis

HEADLINES

PROSPECTS

Bleach suffering from being perceived as harmful to health

Alternative products grow in popularity

Current product range extended with new fragrances

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

International producers lead local players

Carrefour bleach the best performer in 2018

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bleach suffering from being perceived as harmful to health

Alternative products grow in popularity

Current product range extended with new fragrances

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

International producers lead local players

Carrefour bleach the best performer in 2018

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Poland - Category analysis

HEADLINES

PROSPECTS

Bleach suffering from being perceived as harmful to health

Alternative products grow in popularity

Current product range extended with new fragrances

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

International producers lead local players

Carrefour bleach the best performer in 2018

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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