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Learn moreFeb 2021
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Pre-pandemic, sales of bleach in Poland were suffering from being perceived as harmful to health. However, in 2020 due to the emergence of the COVID-19 pandemic, local consumers turned back to bleach since it is considered as effective in terms of cleaning and disinfecting.
Hypermarkets and discounters remain the two biggest distribution channels for sales of bleach in Poland. In 2020, discounters experience the strongest growth in terms of retail value sales, followed by e-commerce.
New product development offered by top brands may have had a stimulating effect on sales of bleach in 2020 as well. For example, the leading player Procter & Gamble Operations added new scents to its bleach range made from more natural fragrances to entice consumers and meet demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bleach in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.