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Country Report

Bleach in

Bleach in Poland

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers believe bleach has harmful effects on health

Bleach is largely perceived as harmful for health when used on certain surfaces or clothes due to its chlorine content. Polish consumers are knowledgeable of the detrimental effects of using bleach in the house, in particular the effects on children’s immune system.

Bleach is an effective disinfectant

Poles want adequate cleaning from purposeful, specialised products. Bleach is perceived as a good antibacterial product, typically for bathroom and toilet cleaning.

There is a lack of product diversity in the bleach category

The range of products available in the bleach category is limited in Poland. Manufacturers are reluctant to invest in new product development.

COMPETITIVE LANDSCAPE

Procter & Gamble lead sales

Ace, by Procter & Gamble, led bleach sales in 2017. The Ace brand is well known to Polish consumers who trust it for its effectiveness.

A private label product posts the fastest growth

Private label product Carrefour recorded the fastest value sales growth in 2017. Carrefour performed well due to its good prices.

Domestic brand Tytan declines

Domestic brand Tytan by Zaklady Chemiczne Unia SP declined the most in category value sales in 2017. While Tytan is familiar to many customers, and often purchased in small, independent, store-based retailers, it usually loses out at larger retailers, such as hypermarkets, supermarkets and discounters.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Poland?
What are the major brands in Poland?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Poland - Category analysis

HEADLINES

PROSPECTS

Consumers believe bleach has harmful effects on health

Bleach is an effective disinfectant

There is a lack of product diversity in the bleach category

COMPETITIVE LANDSCAPE

Procter & Gamble lead sales

A private label product posts the fastest growth

Domestic brand Tytan declines

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers believe bleach has harmful effects on health

Bleach is an effective disinfectant

There is a lack of product diversity in the bleach category

COMPETITIVE LANDSCAPE

Procter & Gamble lead sales

A private label product posts the fastest growth

Domestic brand Tytan declines

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Poland - Category analysis

HEADLINES

PROSPECTS

Consumers believe bleach has harmful effects on health

Bleach is an effective disinfectant

There is a lack of product diversity in the bleach category

COMPETITIVE LANDSCAPE

Procter & Gamble lead sales

A private label product posts the fastest growth

Domestic brand Tytan declines

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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