Bleach is expected to decline in retail volume sales over the forecast period, with these declines being driven by two main factors. Firstly, consumers are expected to keep switching to more convenient products for cleaning, such as surface cleaners which are offered in trigger sprays.
While retail value sales of bleach is set to remain positive, levels will decline compared to 2022, with a lack of innovation challenging growth. As such, unit prices are highly improbable due to lack of product improvements and added value.
Given that there are alternative, safe products that kill germs effectively, consumers are expected to keep ditching bleach due to the environment and health concerns they have. Even though knowledge about bleach may be passed down amongst generations, the younger generations are likely to be even more concerned about products that harm the environment as climate anxiety increases amongst this consumer base.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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