Competitive Landscape
Lactalis Acquisition Reshapes the Leadership
Cheese in Australia remains moderately concentrated, with the top four companies — Coles Group Ltd, Lactalis Australia Pty Ltd, Woolworths Group Ltd, and Aldi Stores Supermarkets Pty Ltd — expected to collectively account for a substantial 51% value share in 2026. Over the period from 2021 to 2026, the structure of the competitive environment has shifted noticeably, becoming less concentrated at the very top as Fonterra's share has dropped from 22% in 2021 to 9% in 2026, following the sale of its consumer business and major cheese brands to Lactalis.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Australia?
- Which are the leading brands in Cheese in Australia?
- How are products distributed in Cheese in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Australia - Category analysis
Key Data Insights
Cheese Summary
Bega and Perfect Italiano Drive Functional Innovation and Broaden Appeal
Mozzarella and Parmesan Benefit as Social Trends Elevate Usage
Liddells Brings Lactose-Free Cheese to Everyday Occasions
Coles and Woolworths to Expand Private Label, While Imports Will Intensify the Competition
Brands Expected to Leverage Functional Innovation to Shift Consumer Expectations
Premium Specialities to Outpace Traditional Formats through Culinary Experimentation
Lactalis Acquisition Reshapes the Leadership
Coles and Woolworths Expand Their Assortments, Reinforcing the Dominance of Supermarkets
Price-Tiered Launches, Curated Clubs and Subscriptions Expand Access to Different Cheeses
Functional Wellness Reshapes Cheese Development
Brands Extend Wellness into Familiar Formats
Innovation Widens the Competitive Frontier of Cheese
Dairy Products and Alternatives in Australia - Industry Overview
2026 Developments
Key Data Insights
Moderate Value Growth Amid Budget Pressures
Dairy Dominance and Plant-Based Dynamism
The Convergence of Wellness and Indulgence
Supermarkets and Private Label Will Continue to Respond to Value-Driven Shifts in Demand
Functional Innovation and Hybrid Formats to Redefine Consumer Expectations
Bega Maintains Leadership through Its Broad Portfolio
Lactalis Emerges Due to Fonterra Ownership Change, with More Moves in the Pipeline
Tahini Neri Leverages Cultural Innovation for Retail Expansion
Coles and Woolworths Reinforce Dominance of Supermarkets, While Retail E-Commerce Surges
Retail E-Commerce Accelerates as Supermarket Omnichannel Platforms Lead Online Dairy Sales
Tahini Neri and Raw C X Weis Drive Retail Discovery through Partnership Launches
Fortification and Format Innovation Lead the Agenda
Standout Launches Translate Trends into Products
Competitive Pressure and Emerging White Spaces
Country Reports Disclaimer
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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