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Country Report

Cheese in

Cheese in Australia

Dec 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheese experiences sound growth, with hard cheese a key driver

In 2019, cheese experienced sound growth in both retail value and retail volume sales, with the latter slightly more encouraging. In terms of volume growth, packaged and unpackaged hard cheese outperformed their counterparts.

Movement in dairy free cheese to change market dynamics

In 2019, free from lactose cheese deepened its penetration across health and wellness cheese. Growth in volume and value terms was healthy, with the latter outpacing the former.

Growth of specialty stores encourages rise in premium products

Supermarkets remained the most popular place to buy cheese in 2019, followed by discounters. However, value sales generated in food/drink/tobacco specialists are increasing, largely due to the premiumisation of the category and the growing sophistication of the consumer palate.

COMPETITIVE LANDSCAPE

Fragmentation continues in overall cheese category

In 2019, cheese was led by a few key players: Warrnambool Cheese & Butter Factory Co; Lion Pty Ltd; Fonterra Brands (Australia) Pty Ltd; and Bega Cheese Ltd. Brand familiarity, coupled with a strong shelf presence, continues to drive growth in sales for these brands.

Convenience plays a pivotal role in packaging innovation

Consumer expectations of products continue to be influenced by the level of convenience they offer. Within the cheese category, this has opened up opportunities to expand product portfolios to cater for different consumption occasions.

Clean labelling key

Another key packaging trend is the reinforcement of health benefits on packets. Consumers look for clean labelling that focuses on natural ingredients and minimal processing.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Australia?
What are the major brands in Australia?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Australia - Category analysis

HEADLINES

PROSPECTS

Cheese experiences sound growth, with hard cheese a key driver

Movement in dairy free cheese to change market dynamics

Growth of specialty stores encourages rise in premium products

COMPETITIVE LANDSCAPE

Fragmentation continues in overall cheese category

Convenience plays a pivotal role in packaging innovation

Clean labelling key

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience and healthy food continue to support sales growth

Provenance and sources of food products remain important for consumers

Aldi continues to make inroads into Australia’s grocery retailing duopoly

The rise of internet retailing likely to benefit incumbent leaders in grocery retailing

Further moderate growth expected for Australia’s stable packaged food industry

FOODSERVICE

Sales to Foodservice

Key players in processed meat responded to rising demand for pre-sliced products among foodservice customers
Rising awareness of health benefits of olive oil boost demand through the foodservice channel
Increasing interest in eating out set to support growth in foodservice volume sales

Consumer Foodservice

Rising interest in eating out continues to spur growth in the consumer foodservice industry
Consumers become increasingly interested in non-dairy milk alternatives when dining in foodservice outlets
Demand for healthier food likely to be a major foodservice trend over the forecast period

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheese experiences sound growth, with hard cheese a key driver

Movement in dairy free cheese to change market dynamics

Growth of specialty stores encourages rise in premium products

COMPETITIVE LANDSCAPE

Fragmentation continues in overall cheese category

Convenience plays a pivotal role in packaging innovation

Clean labelling key

Samples

Overview

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Table of Contents

Cheese in Australia - Category analysis

HEADLINES

PROSPECTS

Cheese experiences sound growth, with hard cheese a key driver

Movement in dairy free cheese to change market dynamics

Growth of specialty stores encourages rise in premium products

COMPETITIVE LANDSCAPE

Fragmentation continues in overall cheese category

Convenience plays a pivotal role in packaging innovation

Clean labelling key

CATEGORY DATA

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience and healthy food continue to support sales growth

Provenance and sources of food products remain important for consumers

Aldi continues to make inroads into Australia’s grocery retailing duopoly

The rise of internet retailing likely to benefit incumbent leaders in grocery retailing

Further moderate growth expected for Australia’s stable packaged food industry

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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