Executive Summary

Nov 2018
PROSPECTS
Growing consumer sophistication fuels innovation in cheese

The increasing sophistication of consumer palates was one of the main themes influencing innovation and new product development across packaged food categories in Australia over 2017-2018. In cheese, the premiumisation and foodie trends saw speciality varieties gain popularity at the expense of more traditional formats like block and shredded cheese.

Potential for development of new probiotic feta cheese products increases

The proliferation of probiotic food and beverage trends is increasingly encouraging experimentation and innovation in this area beyond traditional categories such as yoghurt and sour milk products. Cheese is a particularly interesting category in this regard.

Flavoured cheese remains an encouraging area for innovation

Australian consumers are increasingly seeking more novel and exotic flavours in many packaged food categories, particularly when it comes to savoury product types. This trend continued to drive demand for flavoured products in cheese over 2017-2018.

COMPETITIVE LANDSCAPE
Lion remains well positioned to respond to evolving speciality cheese trends

In-store promotions and the growing popularity of specialist cheese shops have played a key role in strengthening demand for speciality cheese products among Australian consumers in recent years. At the same time, these factors have led many consumers to take a greater interest in the narratives and production methods behind speciality products.

In-store product placement increasingly influential in attracting consumers

In addition to innovation and in-store promotions, product placement within retail outlets can be highly influential in generating consumer interest in individual cheese brands. According to trade interviews, cheese products positioned in the deli section of supermarkets or hypermarkets outlets are more likely to engage the curiosity of shoppers and be perceived as separate from what is considered “everyday cheese”.

Bulla Family Dairy introduces Bulla Spreadable Feta

In late 2018, Bulla Family Dairy introduced Bulla Spreadable Feta. This innovative new product was launched in response to the increased tendency for snacking and the growing demand for global flavours among Australian consumers.

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Cheese in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Australia?
  • What are the major brands in Australia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Cheese in Australia - Category analysis

HEADLINES

PROSPECTS

Growing consumer sophistication fuels innovation in cheese
Potential for development of new probiotic feta cheese products increases
Flavoured cheese remains an encouraging area for innovation

COMPETITIVE LANDSCAPE

Lion remains well positioned to respond to evolving speciality cheese trends
In-store product placement increasingly influential in attracting consumers
Bulla Family Dairy introduces Bulla Spreadable Feta

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food
Product narrative key in driving consumer engagement in 2018
Private label continues to capture sales from branded products
Supermarkets continue to lead food distribution
Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice
Health and wellness drives growth
Consumer Foodservice
Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources