Unpackaged hard cheese, which includes a wider variety of cheeses compared with other categories (which mostly comprise cheddar and mozzarella), is currently valued at over AUD300 million; however, there is opportunity for further growth in this category. The current consumer base in Australia is comfortable mostly consuming cheddar or mozzarella cheese.
Additional health benefits can be an excellent way of differentiating a product from competitors, and there is plenty of opportunity in cheese for this type of marketing. While cheese itself does already have commonly known nutritional qualities, such as calcium and protein, the high fat and salt content can scare some consumers away.
The idea of “entertainment cheese” has grown in popularity amongst Australian consumers, and this type of culture, involving cheese boards, is expected to continue in the next five years. The “entertainment cheese” space will allow brands to offer more exotic and unique products on their shelves, as consumers are increasingly willing to try new varieties for this purpose.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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