The increasing sophistication of consumer palates was one of the main themes influencing innovation and new product development across packaged food categories in Australia over 2017-2018. In cheese, the premiumisation and foodie trends saw speciality varieties gain popularity at the expense of more traditional formats like block and shredded cheese.
The proliferation of probiotic food and beverage trends is increasingly encouraging experimentation and innovation in this area beyond traditional categories such as yoghurt and sour milk products. Cheese is a particularly interesting category in this regard.
Australian consumers are increasingly seeking more novel and exotic flavours in many packaged food categories, particularly when it comes to savoury product types. This trend continued to drive demand for flavoured products in cheese over 2017-2018.
In-store promotions and the growing popularity of specialist cheese shops have played a key role in strengthening demand for speciality cheese products among Australian consumers in recent years. At the same time, these factors have led many consumers to take a greater interest in the narratives and production methods behind speciality products.
In addition to innovation and in-store promotions, product placement within retail outlets can be highly influential in generating consumer interest in individual cheese brands. According to trade interviews, cheese products positioned in the deli section of supermarkets or hypermarkets outlets are more likely to engage the curiosity of shoppers and be perceived as separate from what is considered “everyday cheese”.
In late 2018, Bulla Family Dairy introduced Bulla Spreadable Feta. This innovative new product was launched in response to the increased tendency for snacking and the growing demand for global flavours among Australian consumers.
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This industry report originates from Passport, our Packaged Food market research database.