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Learn moreOct 2020
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Cheese, already a positively performing category through retail towards the end of the review period, experienced stronger demand in Q2 due to the home seclusion trend as a result of lockdown restrictions introduced following the emergence of COVID-19 in Australia. The closure of foodservice outlets also contributed to a greater shift in channels, as consumers, forced to stay at home, indulged not only in home cooking, but also turned to cheese as an indulgent snack.
The competitive landscape of cheese remained fairly consolidated with the leading five players including leader Warrnambool Cheese & Butter Factory Co and fifth-ranked Aldi Stores dominating. Warrnambool Cheese & Butter Factory Co offers several popular hard cheese brands including leader Coon in addition to Great Ocean Road which gained further value share in Q2 and Cracker Barrel.
Despite strong competition from imported cheese brands in Australia, support for local cheesemakers continued to gain momentum at the end of the review period in line with consumers’ increasing demand for provenance and greater environmental awareness in terms of purchasing cheese produced in the country rather than further afield. This sentiment was strengthened in early 2020 as local cheesemakers struggled with the impact of bushfires and the pandemic, and therefore reduced tourism and sales opportunities.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Australia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.