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Country Report

Cheese in

Cheese in Australia

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion trend during lockdown results in increasing demand for cheese both for cooking and as indulgent snack in Q2

Cheese, already a positively performing category through retail towards the end of the review period, experienced stronger demand in Q2 due to the home seclusion trend as a result of lockdown restrictions introduced following the emergence of COVID-19 in Australia. The closure of foodservice outlets also contributed to a greater shift in channels, as consumers, forced to stay at home, indulged not only in home cooking, but also turned to cheese as an indulgent snack.

Competitive landscape to see further consolidation as Saputo acquires Lion’s cheese brands

The competitive landscape of cheese remained fairly consolidated with the leading five players including leader Warrnambool Cheese & Butter Factory Co and fifth-ranked Aldi Stores dominating. Warrnambool Cheese & Butter Factory Co offers several popular hard cheese brands including leader Coon in addition to Great Ocean Road which gained further value share in Q2 and Cracker Barrel.

Struggling artisanal cheese producers supported by increasing demand through e-commerce

Despite strong competition from imported cheese brands in Australia, support for local cheesemakers continued to gain momentum at the end of the review period in line with consumers’ increasing demand for provenance and greater environmental awareness in terms of purchasing cheese produced in the country rather than further afield. This sentiment was strengthened in early 2020 as local cheesemakers struggled with the impact of bushfires and the pandemic, and therefore reduced tourism and sales opportunities.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Australia?
What are the major brands in Australia?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend during lockdown results in increasing demand for cheese both for cooking and as indulgent snack in Q2

Competitive landscape to see further consolidation as Saputo acquires Lion’s cheese brands

Struggling artisanal cheese producers supported by increasing demand through e-commerce

RECOVERY AND OPPORTUNITIES

Slowing demand through retail in 2021 in line with greater foodservice growth, before normalisation in terms of purchasing behaviour returns

Plant-based options and lactose-free cheese could offer further areas for development

Specialist retailers to regain importance in driving demand for unpackaged cheese

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Lockdown forces companies to adapt quickly in 2020
Adoption of direct-to-consumer strategy
Sales to foodservice set to bounce back with the easing of COVID-19 restrictions

Consumer Foodservice

Delivery services benefit hugely from COVID-19 in 2020
Foodservice operators use ready meals and meal kits to expand their revenue streams
Foodservice chains offer pantry staples

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion trend during lockdown results in increasing demand for cheese both for cooking and as indulgent snack in Q2

Competitive landscape to see further consolidation as Saputo acquires Lion’s cheese brands

Struggling artisanal cheese producers supported by increasing demand through e-commerce

Samples

Overview

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Table of Contents

Cheese in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend during lockdown results in increasing demand for cheese both for cooking and as indulgent snack in Q2

Competitive landscape to see further consolidation as Saputo acquires Lion’s cheese brands

Struggling artisanal cheese producers supported by increasing demand through e-commerce

RECOVERY AND OPPORTUNITIES

Slowing demand through retail in 2021 in line with greater foodservice growth, before normalisation in terms of purchasing behaviour returns

Plant-based options and lactose-free cheese could offer further areas for development

Specialist retailers to regain importance in driving demand for unpackaged cheese

CATEGORY DATA

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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