Austria is a country with a strong tradition of cheese making, and cheese consumption is well-established amongst local consumers. Indeed, cheese remains the most valuable category in the Austrian dairy products and alternatives market in 2021, and there is particularly strong demand for local cheese from domestic producers.
To drive sales and maintain their positions within cheese, manufacturers continuously launch new cheese products. In 2021, Berglandmilch SalzburgMIlch and Tirol Milch relaunched packaged hard cheese in new recyclable packaging with new pack designs.
Domestic producers, Berglandmilch, Hofer and Gebr Woerle, continue to lead cheese in 2021, with well-known brands like Schärdinger and Woerle. Berglandmilch is the leading player in cheese thanks to its large selection of products in both soft and hard cheese.
Following decline in 2022 as the category continues to stabilise after the strong rise in demand seen during the period of home seclusion and the related increase in home cooking, cheese is expected to put in an improved performance year-on-year throughout the rest of the forecast period. The return to more familiar hectic consumer lifestyles is set to reinforce the demand for convenience, which will boost sales of packaged hard cheese, in particular.
Supermarkets are expected to remain the dominant channel of distribution in cheese in Austria in the forecast period. The number of supermarkets in Austria is very high and the regional coverage of supermarkets is dense, and supermarkets offer both branded and private label cheese products.
Domestic companies are set to continue to account for the largest share of cheese value and volume sales during 2021-2026. Berglandmilch GmbH and Gebr Woerle GmbH will remain important domestic cheese dairies in Austria, with Berglandmilch predicted to strengthen its already significant lead in cheese.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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