Competitive Landscape
Berglandmilch Retains Leadership Amid Rising Competition
Cheese in Austria is becoming less concentrated, with the leading company, Berglandmilch GmbH, experiencing a marked decline in share from 27% in 2021 to 22% in 2026. This downward trend contrasts with the steady or growing shares of other key players.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Austria?
- Which are the leading brands in Cheese in Austria?
- How are products distributed in Cheese in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Austria - Category analysis
Key Data Insights
Cheese Summary
High-Protein Innovation Supports Growth in Austria's Cheese Market
Older Demographics Swap Meat for Cheese and Reshape Demand
Older Demographic Drive Cheese Demand with Healthier Choices
Convenience and Health Focus Shift Consumer Spending Patterns
Berglandmilch Retains Leadership Amid Rising Competition
Spar and Billa Sustain Leadership While Discounters Gain Share
Offline Retail Remains the Main Retail Outlet as E-Commerce Struggles to Gain Traction
Dairy Products and Alternatives in Austria - Industry Overview
2026 Developments
Key Data Insights
Schärdinger and Nöm Drive Innovation with Functional Launches
Protein-Rich Dairy and Plant-Based Options Capture Consumer Interest
Demographic Shifts and Economic Context Shape Future Demand
Regional Provenance and Health-Focused Innovation Shape the Future of Austria's Dairy
Sustainability and Health Trends Drive Growth in Plant-Based Dairy
Berglandmilch Sustains Leadership through Innovation and Trust
Salzburgmilch and Pinzgau Milch Combine to Strengthen Local Supply
Discounters Capture Share as Supermarkets Intensify Promotions
Gurkel.At Attracts Online Shoppers with Convenience and Reliability
Wellness-Driven Innovation Reshapes Dairy Products and Alternatives
Schärdinger Protein Cottage Cheese and Nöm Vital + Cholest Shots Highlight Emerging Opportunities
Product Innovation Strengthens Value Growth and Competitive Differentiation
Country Reports Disclaimer
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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