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Country Report

Cheese in

Cheese in the Czech Republic

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising consumption of soft cheese and fresh cheese

Czech consumers continued to eat increasing quantities of hard cheese and soft cheese in 2018, while consumption of processed cheese declined as this cheese type is perceived as less healthy. Fresh cheese such as mozzarella and ricotta has gained further interest as a higher number of Czech consumers opt for international cheese specialities fuelled by the wider offers in stores and by various cooking television programmes and recipes published in women’s magazines.

Further shift to packaged hard cheese during the year

Packaged hard cheese continued to gain a wider consumer base during 2018. Both producers and retail chains expanded the offer of packaged hard cheese over 2017-2018, which aided sales together with the trend that a higher number of locals continue to opt more for packaged hard cheese due to its convenience.

Cream cheese in spreadable processed cheese enjoys wider interest in 2018

Within spreadable processed cheese, reconstituted cheese continued to dominate in 2018. Nevertheless, reconstituted cheese proceeded to decline, while cream cheese such as Lucina (by Savencia Fromage & Dairy Czech Republic) enjoying wider interest as it evokes a healthier image.

COMPETITIVE LANDSCAPE

Madeta retains leadership followed with Savencia Fromage & Dairy

Madeta managed to retain its leading position in cheese in 2018 because the company continued to lead hard cheese, which is the largest cheese category in both volume and value terms. Savencia Fromage & Dairy Czech Republic continued to lose value sales to other competitors, Olma and Lactalis CZ.

Olma and Lidl Ceska republika with significant gains during the year

Olma recorded the highest value sales growth in 2018 because the company was successful in strengthening its position in soft cheese by the further great performance of Olma Olmin (launched only in 2016). The company launched new Olma Olmin variants over 2017-2018, which aided sales together with a significant advertising campaign including in-store promotions and tastings.

Rising share for private label

Private label continued to enjoy strong penetration of cheese in the Czech Republic in 2018. Private label products are considered to have satisfactory quality by Czech consumers and a higher number of premium private label products were further introduced over 2017-2018.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Czech Republic?
What are the major brands in Czech Republic?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Rising consumption of soft cheese and fresh cheese

Further shift to packaged hard cheese during the year

Cream cheese in spreadable processed cheese enjoys wider interest in 2018

COMPETITIVE LANDSCAPE

Madeta retains leadership followed with Savencia Fromage & Dairy

Olma and Lidl Ceska republika with significant gains during the year

Rising share for private label

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising health awareness support positive market performance

Czechs increasingly favour products that are high in protein and low in sugar

Competitive environment remains fragmented but reasonably stable in 2018

Supermarkets, discounters and internet retailing make distribution gains

Demand for higher quality and premium products set to continue rising

FOODSERVICE

Sales to Foodservice

Moderate growth in packaged food volume sales to foodservice operators continues
Unpackaged ice cream, butter, prepared salads, dips and full fat fresh milk see foodservice sales grow fastest
Multinational companies lead but local suppliers continue to gain popularity

Consumer Foodservice

Favourable economic climate and growth in inbound tourism boost development of consumer foodservice
Foodservice outlet numbers grow in 2018 as impact of smoking ban is not as negative as initially feared
Competitive environment remains stable over 2017-2018

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in the Czech Republic

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Executive Summary

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PROSPECTS

Rising consumption of soft cheese and fresh cheese

Further shift to packaged hard cheese during the year

Cream cheese in spreadable processed cheese enjoys wider interest in 2018

COMPETITIVE LANDSCAPE

Madeta retains leadership followed with Savencia Fromage & Dairy

Olma and Lidl Ceska republika with significant gains during the year

Rising share for private label

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Overview

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Table of Contents

Cheese in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Rising consumption of soft cheese and fresh cheese

Further shift to packaged hard cheese during the year

Cream cheese in spreadable processed cheese enjoys wider interest in 2018

COMPETITIVE LANDSCAPE

Madeta retains leadership followed with Savencia Fromage & Dairy

Olma and Lidl Ceska republika with significant gains during the year

Rising share for private label

CATEGORY DATA

Packaged Food in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Economic growth and rising health awareness support positive market performance

Czechs increasingly favour products that are high in protein and low in sugar

Competitive environment remains fragmented but reasonably stable in 2018

Supermarkets, discounters and internet retailing make distribution gains

Demand for higher quality and premium products set to continue rising

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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