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Learn moreOct 2020
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Prior to the emergence of COVID-19 in Thailand, foodservice, the dominant channel for cheese in the country, had continued to outperform retail in volume growth terms. The use of cheese for home cooking and snacking remains low amongst many local consumers as it tends to be associated with Western or foreign cuisine but the expanding number of foodservice outlets that continued to emerge across the country have strengthened growing acceptance of its consumption, particularly amongst younger Thais, being incorporated into both main meals and desserts such as pasta, pizza, salads, cheesecake and ice cream.
KCG Corp, a prominent local manufacturer and distributor, retained its overall leadership of cheese in 2020 due to its strength in the largest category of processed cheese, where its closest competitor Mondelez International (Thailand) Co Ltd also holds notable share. Towards the end of the review period, KCG Corp continued to launch innovative products which addressed demand for convenience from busy consumers and supported by greater distribution through modern grocery retailers such as 7-Eleven, Big-C, Tops and Tesco, including Allowrie Squeeze Cheese with its unique squeezable packaging.
Hypermarkets retained its position as the dominant distribution channel of cheese in Thailand in 2020 offering a wide selection of brands, products and prices, although it lost some value share in Q2 to the small but dynamic channel of e-commerce with the latter also recording impressive current value growth. E-commerce offered greater convenience to those consumers who wanted to reduce the chance of being exposed to the virus by coming into contact with others in large grocery retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.