A healthy performance is predicted for cheese through both the retail and foodservice channels, which offer the potential for further development, over the forecast period. Both channels are projected to exceed their 2019 volume sales levels by 2024.
Cheese needs to be developed with care because its strong taste might not be favourable to Thai people. The main local company, KCG Corp, has taken this issue in hand and introduced new reformulated cheese products to match local preferences.
Local consumers tend not to fuse cheese than other local ingredients, as it is often believed that cheese is only used in Western cuisine. Thus, brand owners are utilising marketing initiatives to promote the use of cheese in additional recipes and expanding their retail distribution networks to provide customers with more reasons to buy cheese for home cooking.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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