Cheese sees an interesting positioning in light of health trends. On the one hand, cheese is seen as a good source of protein (particularly so for consumers who do not eat meat), however, cheese also has a high fat content and thus should not be over-consumed for health reasons.
As cheese is a fresh and soft product which needs to be kept at the correct temperature, the sale of cheese through online/e-commerce is relatively small. Added to which, the delivery infrastructure is not yet completely developed across Thailand, meaning a lower capacity for deliver options.
Australian cheese could be the next big thing over the forecast period, as cheese imported into Thailand from Australia sees better tax benefits and, thus, lower prices. Indeed, the prices of products from Australia are significantly lower than premium brands from Europe, as an example, as a result of the beneficial FTA agreement whereby Australian products are not subjected to 41% import tax, while products from Europe have to absorb 41% import tax.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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