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Country Report

Cheese in

Cheese in Thailand

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced foodservice options during lockdown supports home consumption of cheese

Prior to the emergence of COVID-19 in Thailand, foodservice, the dominant channel for cheese in the country, had continued to outperform retail in volume growth terms. The use of cheese for home cooking and snacking remains low amongst many local consumers as it tends to be associated with Western or foreign cuisine but the expanding number of foodservice outlets that continued to emerge across the country have strengthened growing acceptance of its consumption, particularly amongst younger Thais, being incorporated into both main meals and desserts such as pasta, pizza, salads, cheesecake and ice cream.

KCG Corp retains overall leadership in 2020, strengthening position within more popular other processed cheese

KCG Corp, a prominent local manufacturer and distributor, retained its overall leadership of cheese in 2020 due to its strength in the largest category of processed cheese, where its closest competitor Mondelez International (Thailand) Co Ltd also holds notable share. Towards the end of the review period, KCG Corp continued to launch innovative products which addressed demand for convenience from busy consumers and supported by greater distribution through modern grocery retailers such as 7-Eleven, Big-C, Tops and Tesco, including Allowrie Squeeze Cheese with its unique squeezable packaging.

E-commerce gains share within cheese offering competitive pricing and convenience

Hypermarkets retained its position as the dominant distribution channel of cheese in Thailand in 2020 offering a wide selection of brands, products and prices, although it lost some value share in Q2 to the small but dynamic channel of e-commerce with the latter also recording impressive current value growth. E-commerce offered greater convenience to those consumers who wanted to reduce the chance of being exposed to the virus by coming into contact with others in large grocery retailers.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Thailand?
What are the major brands in Thailand?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice options during lockdown supports home consumption of cheese

KCG Corp retains overall leadership in 2020, strengthening position within more popular other processed cheese

E-commerce gains share within cheese offering competitive pricing and convenience

RECOVERY AND OPPORTUNITIES

Foodservice will remain dominant in terms of demand but retail likely to continue benefiting from greater exposure amongst locals to cheese through this channel

Convenient processed cheese will retain dominance but hard cheese will continue to gain in popularity amongst young urban consumers

In line with growing health trends amongst urban consumers, plant-based cheese likely to gain further attention over the forecast period

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Lockdown hits sales to foodservice hard
Hotel-focused products see significant negative impact
Demand for dairy products and snacks undermined by changes in lifestyle and reduction in dining-in

Consumer Foodservice

COVID-19 consolidates trend towards food delivery
Pandemic bolsters influence of smartphones and social media
Upmarket buffet trend undermined by COVID-19

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced foodservice options during lockdown supports home consumption of cheese

KCG Corp retains overall leadership in 2020, strengthening position within more popular other processed cheese

E-commerce gains share within cheese offering competitive pricing and convenience

Samples

Overview

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Table of Contents

Cheese in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice options during lockdown supports home consumption of cheese

KCG Corp retains overall leadership in 2020, strengthening position within more popular other processed cheese

E-commerce gains share within cheese offering competitive pricing and convenience

RECOVERY AND OPPORTUNITIES

Foodservice will remain dominant in terms of demand but retail likely to continue benefiting from greater exposure amongst locals to cheese through this channel

Convenient processed cheese will retain dominance but hard cheese will continue to gain in popularity amongst young urban consumers

In line with growing health trends amongst urban consumers, plant-based cheese likely to gain further attention over the forecast period

CATEGORY DATA

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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