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Country Report

Cheese in

Cheese in Thailand

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Foodservice drives sales thanks to growing acceptance of Western food in cafés and restaurants

Foodservice is a major driver of cheese consumption, with it accounting for the majority of total volume sales in Thailand, with this set to continue over the forecast period. Thai food culture is becoming more modern and cosmopolitan.

Local players look to develop retail sales of cheese through new innovations

The retail consumption of cheese remains low as it is not considered to be a common ingredient in Thai cooking, with it typically used only on special occasions when preparing Western food or desserts. In response to this, KCG Corp, a prominent local manufacturer and distributor, launched several new products at the end of the review period targeting retail consumers in an attempt to grow this channel.

Sliced processed cheese remains most popular thanks to low cost and convenience

Thai consumers are more familiar with sliced processed cheese than other cheese products due to several factors. Firstly, stores display sliced processed cheese on the shelf while displaying unprocessed cheese in a separate refrigerator.

COMPETITIVE LANDSCAPE

Players focus on introducing more affordable cheese to expand reach

Imported brands were among the most popular options over the review period with these seen to offer a better and more authentic taste. However, the high price of these products also impeded the development of cheese in Thailand with it remaining unaffordable for many consumers.

Bega Cheese expands presence with offer of affordably priced cheese

Australian company Bega Cheese, which looks to provide affordable cheese for everyday use, expanded its presence in Thailand at the end of the review period with it expanding its presence in convenience stores, especially the popular 7-Eleven chain. The company is looking to expand across Asia and its pricing strategy, whereby its products are priced similar to those of local options, is helping it to win over price-sensitive consumers.

Local dairy giant KCG retains lead as it continues to invest in new innovations

KCG Corp Co Ltd retained a healthy lead in cheese in 2019, with the company continuing to innovate with products such as Allowrie Squeeze Cheese and Imperial Selected Shredded Cheese. Offering a wide range of processed cheese products in formats such as sliced, triangles and squeezable the company is able to cater to local preferences while also benefiting from a strong and established distribution network.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Thailand?
What are the major brands in Thailand?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Thailand - Category analysis

HEADLINES

PROSPECTS

Foodservice drives sales thanks to growing acceptance of Western food in cafés and restaurants

Local players look to develop retail sales of cheese through new innovations

Sliced processed cheese remains most popular thanks to low cost and convenience

COMPETITIVE LANDSCAPE

Players focus on introducing more affordable cheese to expand reach

Bega Cheese expands presence with offer of affordably priced cheese

Local dairy giant KCG retains lead as it continues to invest in new innovations

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players

Healthy living and social media both impact packaged food sales in Thailand

Small and niche brands benefit from adapting quickly to consumer tastes

The expansion into the online marketplace will drive growth for packaged food

The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice

Foodservice operators favour local manufacturers who offer more affordable products
Growth in packaged food volume sales to foodservice operators set to continue
The rise of food franchises and casual-dining results in positive value sales of packaged food to foodservice

Consumer Foodservice

Third-party online food delivery services are becoming increasingly popular
Social media influencers have an impact on the foodservice choices consumers make
Consumers are increasingly visiting buffet restaurants, to experience a variety of cuisines

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Thailand

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Executive Summary

New Report Guarantee

PROSPECTS

Foodservice drives sales thanks to growing acceptance of Western food in cafés and restaurants

Local players look to develop retail sales of cheese through new innovations

Sliced processed cheese remains most popular thanks to low cost and convenience

COMPETITIVE LANDSCAPE

Players focus on introducing more affordable cheese to expand reach

Bega Cheese expands presence with offer of affordably priced cheese

Local dairy giant KCG retains lead as it continues to invest in new innovations

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Overview

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Table of Contents

Cheese in Thailand - Category analysis

HEADLINES

PROSPECTS

Foodservice drives sales thanks to growing acceptance of Western food in cafés and restaurants

Local players look to develop retail sales of cheese through new innovations

Sliced processed cheese remains most popular thanks to low cost and convenience

COMPETITIVE LANDSCAPE

Players focus on introducing more affordable cheese to expand reach

Bega Cheese expands presence with offer of affordably priced cheese

Local dairy giant KCG retains lead as it continues to invest in new innovations

CATEGORY DATA

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players

Healthy living and social media both impact packaged food sales in Thailand

Small and niche brands benefit from adapting quickly to consumer tastes

The expansion into the online marketplace will drive growth for packaged food

The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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