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Country Report

Cheese in

Cheese in Thailand

31 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Foodservice played a major role in cheese consumption in 2017. Baked cheese tarts, popularised by Japan, became a trend in Thailand. Well-known Japanese bakeries such as Pablo, LeTAO, Bake and Milch opened their doors in Thailand to a tremendously positive response from Thais. Subsequently, other local players introduced similar cheese products, eg Say Chiizu Toast offered interesting products such as charcoal-flavoured toast with stretchy cheese. These bakeries generated hype, especially in Bangkok, which spread through social media. For example, Say Chiizu’s products were promoted as fun-to-eat treats, with many consumers taking to Instagram, Facebook and LINE to show themselves eating cheese toast at arm’s length due to the stretchiness of the cheese. Hotpots and barbecues were also popular for the use of cheese as an ingredient à la fondue. This trend persisted from 2016; restaurants such as Sansab Restaurant located at Siam Paragon shopping centre in Bangkok offered steamboat-styled dishes, available in all meat or all seafood versions; but what captured consumer attention most was one of its side dishes, which was mozzarella cheese. The addition of the melted cheese gave the soup a creamy and sweet taste. Previously, cheese was perceived to be an indulgence among Thais, but more consumers are being exposed to cheese products through such foodservice outlets, which has increased their familiarity with cheese consumption, hence benefiting retail sales of cheese.

COMPETITIVE LANDSCAPE

KCG Corp Co Ltd retained its number one ranking in Thailand in 2017, with a 35% value share derived from its brands Président, Allowrie, Arla and Imperial. With a presence in processed cheese, hard cheese and soft cheese, the company’s leadership offers a broad product portfolio, which has been key to its leadership. The most notable brand is Président, which is among the top three brands in multiple cheese categories despite having a higher price tag than other competitors. The brand’s success could be attributed to locals’ strong brand recognition of its quality. In contrast to Président, Allowrie is a mass cheese brand, as demonstrated by its sole presence in other processed cheese for its cheese slices. The range of positioning for its different brands allows KCG Corp to draw sales from different consumer segments and leverage on various category drivers.

PROSPECTS

Cheese is expected to post a value CAGR of 5% at constant 2017 prices over 2017-2022, based on a stronger uptake of mass brands. Premium brands may register more sluggish growth due to consumer unwillingness to spend on indulgence brands, and the increasing mainstream consumption of cheese. Although the trend for cheese tarts and similar baked goods is expected to plateau by the end of 2017, new trends are expected to continue to generate hype in Thailand. New trends are set to follow those in other developed Asian countries such as Japan, South Korea and Hong Kong. Manufacturers of cheese are predicted to benefit from such trends in foodservice as it increases consumers’ familiarity with their products.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Thailand?
What are the major brands in Thailand?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Thailand - Company Profiles

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Outlook

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Outlook

Urbanisation and changing lifestyles impact product innovations

Outlook

Health benefits and added value drive sales and support premiumisation

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

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Cheese in Thailand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Cheese in Thailand - Company Profiles

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Urbanisation and changing lifestyles impact product innovations

Health benefits and added value drive sales and support premiumisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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