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Country Report

Cheese in

Cheese in Egypt

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for cheese remains strong despite economic pressures and price increases

Cheese has outperformed most packaged food categories since the devaluation of the Egyptian pound in late 2016 and this is due to the product’s status as an essential source of protein in the majority of Egyptian homes. Unprocessed cheese has continued to attract consumers despite dramatic price increases as it has continued to represent an affordable source of essential nutrition, with soft cheese registering positive volume growth in 2019, a demonstration of the stability and resilience of the category.

Strong local production supports appeal of cheese

The strength of local cheese production has supported the category’s relatively favourable performance in recent years as the devaluation of the pound has made it difficult for imported brands to compete on price. With locally manufactured products far more affordable, increases in local production volumes have been achieved, enabling local products to capture demand which would otherwise have been accounted for imported products.

Imported products still struggling, hindering hard cheese in particular

The difficulties faced by all imported products in the wake of the devaluation of the Egyptian pound earlier in the review period has placed massive pressure on demand for hard cheese, a category in which the majority of products are imported. This has led to demand narrowing to an affluent, urban-dwelling consumer base, with hard cheese already widely considered a niche category of expensive products by the end of review period.

COMPETITIVE LANDSCAPE

Obour land leads soft cheese but Domty presents strong challenge via innovation

Obour land Co remains the leading player in soft cheese despite its slender lead over second-placed Arabian Food Industry Co slipping as it lost value share over the course of the year. The company’s Obour land brand remains the leading name in soft cheese soft cheese by virtue of its wide variety of flavours and pack sizes, which range from 80g to 500g.

Cheesa’s leadership in hard cheese due to affordability and consistent availability

Riyada’s hard cheese brand Cheesa is the leading name in both packaged and unpackaged hard cheese and this is mainly due to the its affordable prices and wide availability. Cheese is usually presented prominently in the chiller cabinets of supermarkets and neighbourhood grocery stores throughout Egypt.

Best Cheese uses promotions to sustain leadership in spreadable processed cheese

Best Cheese Co for Dairy Products SAE leads sales in processed spreadable cheese with its Président brand. Président has been able to generate high levels of consumer trust in its quality and it is the first choice of many parents when looking for cheese to feed their families.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Egypt?
What are the major brands in Egypt?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Egypt - Category analysis

HEADLINES

PROSPECTS

Demand for cheese remains strong despite economic pressures and price increases

Strong local production supports appeal of cheese

Imported products still struggling, hindering hard cheese in particular

COMPETITIVE LANDSCAPE

Obour land leads soft cheese but Domty presents strong challenge via innovation

Cheesa’s leadership in hard cheese due to affordability and consistent availability

Best Cheese uses promotions to sustain leadership in spreadable processed cheese

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food

Volume sales bounce back as consumers adjust to the new reality

Steep unit price rises for imported products lead to a revival of local production

Traditional channels continue to dominate as growth in modern grocery retailers stalls

The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice

Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth

Consumer Foodservice

Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Egypt

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Executive Summary

New Report Guarantee

PROSPECTS

Demand for cheese remains strong despite economic pressures and price increases

Strong local production supports appeal of cheese

Imported products still struggling, hindering hard cheese in particular

COMPETITIVE LANDSCAPE

Obour land leads soft cheese but Domty presents strong challenge via innovation

Cheesa’s leadership in hard cheese due to affordability and consistent availability

Best Cheese uses promotions to sustain leadership in spreadable processed cheese

Samples

Overview

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Table of Contents

Cheese in Egypt - Category analysis

HEADLINES

PROSPECTS

Demand for cheese remains strong despite economic pressures and price increases

Strong local production supports appeal of cheese

Imported products still struggling, hindering hard cheese in particular

COMPETITIVE LANDSCAPE

Obour land leads soft cheese but Domty presents strong challenge via innovation

Cheesa’s leadership in hard cheese due to affordability and consistent availability

Best Cheese uses promotions to sustain leadership in spreadable processed cheese

CATEGORY DATA

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food

Volume sales bounce back as consumers adjust to the new reality

Steep unit price rises for imported products lead to a revival of local production

Traditional channels continue to dominate as growth in modern grocery retailers stalls

The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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