Cheese is expected to develop at a stable pace in both volume and value terms over the forecast period despite its high degree of maturity. Sweden has among the highest per capita consumption of cheese in Western Europe and according to the Swedish National Food Association, almost 60% of consumers in Sweden eat full-fat cheese at least once a week.
Plant-based cheese is set to grow in popularity over the forecast period, but it is unlikely to present a significant threat to dairy cheese. Plant-based cheese is the least developed plant-based category within dairy and as such has a lot of room for growth, but none of the major players have yet introduced a plant-based cheese option (aside from Finish Valio (Oddlygood) in 2019).
Private label cheese lost share to branded alternatives during the pandemic, underpinning the shift towards more premium alternatives. Private label has gained share in most dairy categories, but it has struggled to maintain its share in cheese, especially in packaged hard cheese and soft cheese where the premiumisation trend is particularly strong.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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