Cheese is expected to post positive sales growth in both volume and value terms over the forecast period due to rising consumer demand for a growing variety of branded packaged products and the strong development of convenience stores, supermarkets and hypermarkets. This is set to mean an increasing assortment of products and flavours on offer, especially in spreadable cheese and packaged hard chase.
The competitive environment in cheese is expected to remain relatively fragmented over the forecast period despite the efforts of the major global players that are present in the category, either directly or via their ownership of local manufacturers, to consolidate their positions and promote a certain level of concentration in sales. Despite the growth of convenience stores, supermarkets and hypermarkets, there has not yet been any major consolidation of cheese sales among a handful of strong international players, with cheese sales still fragmented and divided among substantial numbers of smaller local players that have only relatively recently made the transition from artisanal production of unpackaged cheese to larger-scale manufacturing of packaged cheese.
Health and wellness is expected to play a greater role in cheese in Georgia during the forecast period, with various health and wellness considerations set to increasingly determine consumer choices in the category. In particular, free from lactose cheese is believed to have strong potential for growth due to the increasing awareness among local consumers that lactose consumption can contribute to various digestive issues, while reduced fat cheese has the potential to emerge from its current niche status if a wider range of such products was to be launched.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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