Executive Summary

Aug 2018
PROSPECTS
Rising incomes and demand for Western-style foodstuffs to support sales growth

Over the forecast period, cheese is set to register positive value growth at constant 2018 prices in line with review period growth rates. This set to be based on the improving economic conditions and rising disposable incomes.

Expanding distribution likely to be the major focus of cheese brands

As modern grocery retailers continue to expand their outlet networks in major urban areas throughout the forecast period, the distribution of cheese is set to expand as well. Supermarkets already dominate sales of cheese and this is largely due to the requirement for cheese to be kept refrigerated; relatively few traditional retail outlets have refrigerated storage units, while supermarkets invariably do.

Tapping into rising demand among less affluent consumers set to be a key strategy

Over the forecast period, cheese players are expected to tap into an expanding consumer base by offering cheaper brands and a wider selection of products. The challenge is likely to be how to position cheese as a mainstream product to a consumer base that is relatively unfamiliar with it.

COMPETITIVE LANDSCAPE
Groupe Bel remains the leading player in the category

France-based multinational company Groupe Bel maintained its leading position in cheese in 2017. Groupe Bel’s success is due to the widespread popularity of its key brands Kiri and La Vache Qui Rit, the company’s long-standing presence in Cameroon and its strong advertising campaigns, which have resulted in high levels of consumer awareness and confidence.

International brands remain dominant, leaving little room for local players

Cheese remains a category under the control of international brands and domestic players present little or no competition, a situation which is very likely to remain in effect throughout the forecast period. The high investment costs involved in cheese production as well as the high levels of technical expertise required to operate this type of business make it difficult for new players to enter cheese.

Private label gains ground despite cheese’s inherently premium image

Premium cheese brands tend to outperform economy and standard brands due to their higher prices, although standard brands generate the highest proportion of volume terms in the category. Nevertheless, cheese is generally viewed as an expensive and non-essential packaged food product.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Cheese in Cameroon

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Cameroon?
  • What are the major brands in Cameroon?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth
Rise of the middle class fuels sales of economy and standard packaged foods
A mix of domestic and international players characterise the fragmented packaged food market
Traditional grocery retailers characterise sales, despite rise of modern grocery retailers
Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice
Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources