Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Cheese in

Cheese in Cameroon

Aug 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive performance expected as demand expands thanks to rising incomes

Steady positive growth is expected across cheese during the forecast period as demand for Western ingredients and cuisine continues to expand, especially among the urban middle class. This trend is being underpinned by improvements in the economic conditions and rising disposable income levels.

Players increasingly tap into demand among less affluent consumers

With demand for cheese among affluent urban dwellers becoming increasingly mature, the forecast period is likely to see the category’s leading brand owners and retailers exploring their options for appealing to less affluent consumers though stronger price promotion and the launch of basic products in simple packaging. The vast majority if the cheese currently available in Cameroonian supermarkets is considered too expensive for economy-minded consumers to purchase on a regular basis.

Demand continues to be hindered by high prices and low average incomes

The forecast period is likely to see sales of cheese remain under pressure due to high unit prices, which make the products in the category unaffordable for many. This means that demand is largely limited to middle-income and high-income consumers.

COMPETITIVE LANDSCAPE

Groupe Bel benefits from popularity and strong distribution of its leading brands

Groupe Bel remained the leading player in cheese in 2019 and this was primarily due to the very strong position of its leading brand La Vache Qui Rit and its second leading brand Kiri. Groupe Bel’s success and the widespread popularity of its key brands is primarily due the France-based multinational company’s long-standing presence in Cameroon and its consistent use of strong advertising campaigns.

International players dominant due to superior distribution and high entry barriers

International brands almost completely dominate sales of cheese and local players are conspicuous by their absence from the category. Sales are accounted for mainly by international brands with a long-standing presence in the country.

Private label set to become a stronger presence in cheese

Private label is set to improve its position in cheese over the forecast period and this is a sign that demand for cheese is spreading out from its traditional core consumer base of affluent urban-dwellers to include less affluent households. The main private label players in the category are the country’s leading supermarket chains, including Spar, Super U, Casino and Carrefour and these retailers are expanding the range of private label cheese they offer while giving it better shelf positioning to improve visibility.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Cameroon?
What are the major brands in Cameroon?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Cheese in Cameroon - Category analysis

HEADLINES

PROSPECTS

Positive performance expected as demand expands thanks to rising incomes

Players increasingly tap into demand among less affluent consumers

Demand continues to be hindered by high prices and low average incomes

COMPETITIVE LANDSCAPE

Groupe Bel benefits from popularity and strong distribution of its leading brands

International players dominant due to superior distribution and high entry barriers

Private label set to become a stronger presence in cheese

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 NBO Company Shares of Cheese: % Value 2015-2019
Table 7 LBN Brand Shares of Cheese: % Value 2016-2019
Table 8 Distribution of Cheese by Format: % Value 2014-2019
Table 9 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 10 Forecast Sales of Cheese by Category: Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Population growth and urbanisation drive rising sales despite ongoing headwinds

Sales growth in 2019 tempered by rising price sensitivity

Local players emerge strongly to challenge the leading international names

Traditional channels dominate despite the ongoing spread of supermarkets

Economic and political uncertainty threatens to cast a shadow over packaged food

FOODSERVICE

Sales to Foodservice

Most foodservice players continue to purchase their packaged food supplies from retailers or via cash and carry
Cameroon’s consumer foodservice industry dominated by small-scale domestic players
Specialist suppliers continue to perform well in the supply of packaged food to foodservice players

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive performance expected as demand expands thanks to rising incomes

Players increasingly tap into demand among less affluent consumers

Demand continues to be hindered by high prices and low average incomes

COMPETITIVE LANDSCAPE

Groupe Bel benefits from popularity and strong distribution of its leading brands

International players dominant due to superior distribution and high entry barriers

Private label set to become a stronger presence in cheese

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Cameroon - Category analysis

HEADLINES

PROSPECTS

Positive performance expected as demand expands thanks to rising incomes

Players increasingly tap into demand among less affluent consumers

Demand continues to be hindered by high prices and low average incomes

COMPETITIVE LANDSCAPE

Groupe Bel benefits from popularity and strong distribution of its leading brands

International players dominant due to superior distribution and high entry barriers

Private label set to become a stronger presence in cheese

CATEGORY DATA

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Population growth and urbanisation drive rising sales despite ongoing headwinds

Sales growth in 2019 tempered by rising price sensitivity

Local players emerge strongly to challenge the leading international names

Traditional channels dominate despite the ongoing spread of supermarkets

Economic and political uncertainty threatens to cast a shadow over packaged food

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports