Over the forecast period, convenience is expected to be one of the most important growth drivers for cheese, as consumers resume their busy pre-pandemic lifestyles. In recent years, Portuguese consumers are increasingly spreading food consumption throughout the day by eating lighter meals more frequently, rather than having three larger meals.
Despite the elevated production costs, companies will continue to invest in innovation to differentiate themselves from the competition, albeit to a lesser extent than in previous years. Here, the development of products targeted specifically at older people will represent an opportunity within the category.
With companies remaining under pressure due to high production costs, they will be forced to implement measures to achieve greater operating efficiency and to be more competitive with private label ranges. This could take the form of a reduction in marketing investment, since the leading brands in the market, such as Limiano and Terra Nostra (both Bel Group) already benefit from a high level of consumer awareness.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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