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Country Report

Cheese in

Cheese in Portugal

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing stable growth, with wide variety of types benefiting

Cheese continued to record increasing growth in both current value and retail volume terms in 2019, supported by positive performances across the category. Unprocessed cheese types such as the dominant flamengo continued to represent a significant part of cheese consumption in Portugal, with hard cheese recording the strongest performance overall.

Parents view cheese as healthy snack for their children

The concept of cheese as a healthy snack is continuing to grow in Portugal. Demand for naturally healthy food means that consumers, particularly parents of young children, are looking for products that offer them higher protein content, in addition to a rich source of calcium and vitamins, which cheese offers.

Producers could invest more in encouraging adult snacking occasions

While producers heavily focus on targeting children in their promotional campaigns for cheese snacks, particularly by other processed cheese, they are missing the opportunity to develop this segment for adults. However, while there is potential to explore adult snacking, the need for most cheese to be kept cold poses a problem, with a limited number of cheeses suitable for portability such as Babybel and spreadable processed cheese La Vache Qui Rit.

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal strengthens lead with varied portfolio to suit all consumption occasions

Fromageries Bel Portugal strengthened its leadership of overall cheese in 2019, gaining further value share within the most popular category of hard cheese. The player owes its strong presence to its offer of significant national brands such as Limiano and Terra Nostra in the dynamic area of flamengo-styled cheese, while sales of popular snacking brands Babybel and La Vache Qui Rit also supported its performance.

Small player Terra Nostra invests in sustainable production but this comes at premium price

While Terra Nostra from Fromageries Bel Portugal emphasises its sustainable production and animal welfare values, sustainable issues are not a strong focus for many cheese producers in Portugal. While many manufacturers within packaged food are looking at their production and impact on the environment with the aim of reducing their use of plastic, cheese companies do not appear to be taking a strong stance on this matter.

Private label holds significant share with affordable ranges

Private label managed to record stable current value growth within cheese in 2019 with Continente and Pingo Doce ranked second and third respectively behind leading brand Limiano. Retailers are able to offer a wide portfolio of foreign cheese at competitive prices, while continuing to launch new exclusive and limited editions of regional Portuguese cheeses.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Portugal?
What are the major brands in Portugal?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Portugal - Category analysis

HEADLINES

PROSPECTS

Ongoing stable growth, with wide variety of types benefiting

Parents view cheese as healthy snack for their children

Producers could invest more in encouraging adult snacking occasions

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal strengthens lead with varied portfolio to suit all consumption occasions

Small player Terra Nostra invests in sustainable production but this comes at premium price

Private label holds significant share with affordable ranges

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Stable demand for packaged food driven by time-constrained consumers searching for healthier convenient meal solutions

Rising health concerns lead to greater number of consumers adopting flexitarian lifestyles

Highly fragmented landscape led by private label but increasing search for premium products benefits brands and artisanal

Dominance of modern grocery retailers being slowly eroded

Stronger growth predicted for packaged food over the forecast period driven by demand for healthy high quality meal solutions

FOODSERVICE

Sales to Foodservice

Foodservice suppliers adapt to changing consumption occasions
Flexitarian trend also noticeable in foodservice forcing suppliers to expand offer
Minimising wastage and costs is huge priority for foodservice

Consumer Foodservice

Increasingly confident Portuguese become more adventurous in their foodservice choices
Demand for convenience supports strong growth of online delivery services
Local produce and artisanal ingredients carry premium appeal

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ongoing stable growth, with wide variety of types benefiting

Parents view cheese as healthy snack for their children

Producers could invest more in encouraging adult snacking occasions

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal strengthens lead with varied portfolio to suit all consumption occasions

Small player Terra Nostra invests in sustainable production but this comes at premium price

Private label holds significant share with affordable ranges

Samples

Overview

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Table of Contents

Cheese in Portugal - Category analysis

HEADLINES

PROSPECTS

Ongoing stable growth, with wide variety of types benefiting

Parents view cheese as healthy snack for their children

Producers could invest more in encouraging adult snacking occasions

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal strengthens lead with varied portfolio to suit all consumption occasions

Small player Terra Nostra invests in sustainable production but this comes at premium price

Private label holds significant share with affordable ranges

CATEGORY DATA

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Stable demand for packaged food driven by time-constrained consumers searching for healthier convenient meal solutions

Rising health concerns lead to greater number of consumers adopting flexitarian lifestyles

Highly fragmented landscape led by private label but increasing search for premium products benefits brands and artisanal

Dominance of modern grocery retailers being slowly eroded

Stronger growth predicted for packaged food over the forecast period driven by demand for healthy high quality meal solutions

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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