Executive Summary

Aug 2018
PROSPECTS
Innovation and convenience drive cheese sales

With simple cheeses such as flamengo-style still representing a significant part of national cheese consumption, manufacturers are strongly investing in differentiation. New packaging, more adaptable and convenient formats, and enlarged portfolios with types such as light, free from lactose or of a particular regional origin are some examples of dynamism within cheese towards the end of the review period.

Unprocessed and soft cheese present the stronger performances

Despite processed cheese’s positive performance in 2018, driven by its convenience and strong targeting of both children and adults, the rich variety of national cheese from different regions of the country resulted in a better performance by unprocessed cheese. On the other hand, traditional fresh soft cheese is highly popular because it is low in fat when compared to other cheese types, but mainly due to strong investment from manufacturers in enlarging their offers to include lactose-free options and goat-milk options, or by positioning for different consumption occasions by adding herbs and spices.

Promotional activities hampered by average price rise

Purchases of more-sophisticated or more-convenient cheese types had an inflationary effect on the average unit price of cheese in 2018. Despite this, promotional activities continued to be quite intensive, which was in order to attract consumers and increase volume sales.

COMPETITIVE LANDSCAPE
Fromageries Bel Portugal leads cheese in Portugal

Fromageries Bel Portugal continued to lead cheese in Portugal in 2018. The player was supported by continuous investment in innovation and communication, with a special focus on points of sale using specific materials that differentiated its brands on the shelves.

Tété II-Produtos Lácteos posts the highest growth in 2018

Soft cheese posted the best performance in 2018, with fresh cheese performing particularly well. Strongly associated with a high level of protein, low fat and a natural and fresh product, soft cheese continued to record an increase in sales in 2018.

Private label grows, but loses share

Private label manages to increase its value sales within cheese in 2018 due to its visible investment in the category. New launches of exclusive and limited editions of regional Portuguese cheeses, a wider portfolio in the growing areas of fresh cheese and lactose-free options, and increased availability of foreign cheeses at more-competitive prices supported private label’s positive performance.

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Cheese in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Portugal?
  • What are the major brands in Portugal?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand
Health and convenience drive growth
Private label remains strong but loses share
Modern grocery retailing sees share eroded
Positive outlook

FOODSERVICE

Sales to Foodservice
Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales
Consumer Foodservice
Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources