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Country Report

Cheese in

Cheese in Poland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest grows in higher-quality cheeses which are relatively new to Poland

In parallel with Poland’s increasing wealth and developing economy, consumer interest in less common and atypical types of cheese is growing. Traditionally popular types such as Gouda and Edam are becoming slightly less popular in favour of Camembert, Salami, Mozzarella and Emmental in unprocessed cheese.

Strong growth of packaged cheese due to its convenience

While consumption of hard cheese continued to increase in 2019, there was an interesting difference between that of unpackaged and packaged cheese. The latter recorded much stronger retail volume growth, with packaged hard cheese boosting growth of cheese in general.

New spreadable processed cheese products take advantage of lower interest in margarine

Spreadable processed cheese benefited from the declining interest in margarine in 2019, as customers sought more flavoursome and potentially healthier alternatives. Taking advantage of this, SM Mlekovita, one of the leaders in butter, launched a spreadable processed cheese under its Wypasione umbrella brand in September 2018.

COMPETITIVE LANDSCAPE

Innovation focuses on packaging to suit the rapid pace of life

After recent packaging innovations focusing on resealable packs or portioning, a new trend was observed in 2018/2019, with spreadable processed cheese becoming available in packaging suitable for on-the-go consumption. In 2018 Hochland Polska introduced a pack type addressing on-the-go trend with four connected containers of 30g each.

Retailers introduce cheese sticks

Other processed cheese in Poland was traditionally characterised by processed cheese in slices designed for grilling or toasting. However, cheese sticks are becoming increasingly popular in Poland, as discounters introduce the format under their private label ranges, including Lidl Polska Sklepy Spozywcze’s Bluedino and Biedronka’s Miami.

Private label increases share thanks to discounters’ widening range of imports

Private label combined held the largest retail value share of cheese and recorded strong growth in 2019. Discounters in Poland are at the forefront in terms of introducing foreign products and the private label lines in this channel are often the most widely available and cheapest option when consumers are seeking products which are less traditional in Polish cuisine, such as Parmigiano cheese, which is offered by the Biedronka and Lidl private label ranges.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Poland?
What are the major brands in Poland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Poland - Category analysis

HEADLINES

PROSPECTS

Interest grows in higher-quality cheeses which are relatively new to Poland

Strong growth of packaged cheese due to its convenience

New spreadable processed cheese products take advantage of lower interest in margarine

COMPETITIVE LANDSCAPE

Innovation focuses on packaging to suit the rapid pace of life

Retailers introduce cheese sticks

Private label increases share thanks to discounters’ widening range of imports

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice

Consumer Foodservice

Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Interest grows in higher-quality cheeses which are relatively new to Poland

Strong growth of packaged cheese due to its convenience

New spreadable processed cheese products take advantage of lower interest in margarine

COMPETITIVE LANDSCAPE

Innovation focuses on packaging to suit the rapid pace of life

Retailers introduce cheese sticks

Private label increases share thanks to discounters’ widening range of imports

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Overview

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Table of Contents

Cheese in Poland - Category analysis

HEADLINES

PROSPECTS

Interest grows in higher-quality cheeses which are relatively new to Poland

Strong growth of packaged cheese due to its convenience

New spreadable processed cheese products take advantage of lower interest in margarine

COMPETITIVE LANDSCAPE

Innovation focuses on packaging to suit the rapid pace of life

Retailers introduce cheese sticks

Private label increases share thanks to discounters’ widening range of imports

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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