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Country Report

Cheese in

Cheese in Poland

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest grows in higher-quality cheese

In parallel with Poland’s increasing wealth and developing economy, consumers’ interest in more uncommon and atypical types of cheese is being observed. The most popular types, Gouda and Edam, will see their leading position crumble in favour of Camembert, Salami, mozzarella and Emmentaler in unprocessed cheese.

Convenience and health rise in importance

Consumers of packaged cheese in Poland are becoming more and more demanding as regards its quality and its content and are willing to pay larger sums for the clean etiquette. The fact that Poland exports large quantities of cheese also helps manufacturers maintain high European standards, in turn giving Polish customers access to top-quality cheese at competitive prices.

Informative campaigns increase cheese consumption

While Poles are fairly accustomed to consuming cheese as an ingredient of sandwiches, they rarely acknowledge the possibility of creating meals based on cheese or using it as a snack or in side dishes. There is a great opportunity for manufacturers to launch marketing campaigns involving the introduction of lesser-known types of cheese and information on meal preparation, wine and cheese pairings, or recipes for barbecues.

COMPETITIVE LANDSCAPE

Hochland Polska Sp zoo leads cheese in 2018

The company’s top position is due to its extensive portfolio of well-known brands, its marketing campaigns aimed towards parents and children, and its wide distribution network. It constantly launches new flavours and products, focusing on small, convenient packaging types for various cheeses.

Companies provide a constant stream of innovations

In 2017 and 2018, cheese in Poland was characterised by a comparatively large number of innovations being launched regularly as the main means of competition to increase sales.

Domestic companies have a strong presence

Behind Hochland are several local companies with well-established positions in Polish cheese, such as SM Mlekovita, SM Mlekpol, Mleczarnia Turek Sp zoo and OSM Lowicz. These companies know customers’ preferences, constantly improve their production capabilities, and have access to large quantities of cheap, domestic milk, allowing them to expand their presence, mainly at the expense of the leading player.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Poland?
What are the major brands in Poland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Poland - Category analysis

HEADLINES

PROSPECTS

Interest grows in higher-quality cheese

Convenience and health rise in importance

Informative campaigns increase cheese consumption

COMPETITIVE LANDSCAPE

Hochland Polska Sp zoo leads cheese in 2018

Companies provide a constant stream of innovations

Domestic companies have a strong presence

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Interest grows in higher-quality cheese

Convenience and health rise in importance

Informative campaigns increase cheese consumption

COMPETITIVE LANDSCAPE

Hochland Polska Sp zoo leads cheese in 2018

Companies provide a constant stream of innovations

Domestic companies have a strong presence

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cheese in Poland - Category analysis

HEADLINES

PROSPECTS

Interest grows in higher-quality cheese

Convenience and health rise in importance

Informative campaigns increase cheese consumption

COMPETITIVE LANDSCAPE

Hochland Polska Sp zoo leads cheese in 2018

Companies provide a constant stream of innovations

Domestic companies have a strong presence

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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