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Learn moreOct 2020
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With limited foodservice and consumers spending longer periods of time at home during lockdown, they turned to preparing meals from scratch in addition to snacking. With cheese having a long-standing tradition in Polish cuisine, demand for most areas of cheese recorded stronger retail volume growth in Q2 compared to 2019.
Cheese remained a fairly fragmented competitive landscape going into 2020 with only leading players Hochland Polska Sp zoo, SM Mlekovita and retailer Jeronimo Martins Polska SA holding double-digit value share, and all three recording impressive growth in line with the category’s strong performance during lockdown. The intensely competitive landscape means that players are continuing to look at ways to offer greater differentiation in order to stand out to consumers on retailers’ shelves including innovative packaging or addressing health and wellness trends.
Discounters and convenience stores made strong share gains in terms of distributing cheese in Poland during lockdown at the expense of hypermarkets and supermarkets. While the latter channel has benefited from greater demand for proximity stores during the pandemic, enabling older generations in particular to purchase basic products close to their homes, discounters has continued to capitalise on the increasing demand for more affordable products offered by the likes of Biedronka and Lidl through their private label ranges.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.