Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Cheese in

Cheese in Latvia

Aug 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheese’s traditional status both a blessing and a curse for category players

2019 saw moderate volume growth in cheese as the category’s status as an essential and traditional staple foodstuff meant solid and somewhat inelastic demand on the one hand and a general lack of dynamism on the other. Indeed, cheese plays an important role in the daily diets of many Latvian consumers and it is perceived as an essential daily staple in most households.

Rising purchasing power and more sophisticated tastes spur sales growth in cheese

With demand for cheese already fairly mature, premiumisation was the major driving force behind the strong value sales performance recorded in cheese in 2019. The country’s leading cheese manufacturers have responded to long-term economic stability and improvements in purchasing power by launching more sophisticated products with higher price tags in a bid to capture demand among an increasingly sophisticated consumer base.

Widening variety of cheese popular as consumer tastes become more diverse

In addition to spurring demand for cheese, improving purchasing power over the review period influenced cheese consumption by encouraging the consumption of a more diverse range of different cheeses. 2018 saw local brands prominent among players that sought to spur growth by introducing interesting new types of cheese, with novel launches including fresh cheese with red chilli pepper and fresh cheese with blue cheese.

COMPETITIVE LANDSCAPE

Domestic players at the forefront of innovation in cheese

Domestic producers remain in control of sales of cheese in Latvia and this is a reflection of the traditional status of cheese as a staple foodstuff. Sales are heavily dominated by traditional types of cheese and local variants.

Food Union’s acquisition of Rigas Piensaimnieks shakes up the category

2019 saw a major change in the competitive environment in cheese as the category’s leading player and the top local cheese producer Rigas Piensaimnieks was acquired by Food Union. The review period saw Food Union acquire a number of major Latvian dairy producers and this has resulted in a considerable amount of consolidation in the category at GBO level.

Fragmentation and maturity discourage advertising investment

One important factor that must be taken into consideration when looking at cheese in Latvia is that advertising campaigns are rare. This is mainly the result of consolidation in terms of the companies present, but fragmentation in the product ranges of these companies, In addition, demand for cheese is already highly mature and this means that unit price remains a fairly important factor influencing the purchase decision-making process in cheese.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Latvia?
What are the major brands in Latvia?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Cheese in Latvia - Category analysis

HEADLINES

PROSPECTS

Cheese’s traditional status both a blessing and a curse for category players

Rising purchasing power and more sophisticated tastes spur sales growth in cheese

Widening variety of cheese popular as consumer tastes become more diverse

COMPETITIVE LANDSCAPE

Domestic players at the forefront of innovation in cheese

Food Union’s acquisition of Rigas Piensaimnieks shakes up the category

Fragmentation and maturity discourage advertising investment

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 NBO Company Shares of Cheese: % Value 2015-2019
Table 7 LBN Brand Shares of Cheese: % Value 2016-2019
Table 8 Distribution of Cheese by Format: % Value 2014-2019
Table 9 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 10 Forecast Sales of Cheese by Category: Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheese’s traditional status both a blessing and a curse for category players

Rising purchasing power and more sophisticated tastes spur sales growth in cheese

Widening variety of cheese popular as consumer tastes become more diverse

COMPETITIVE LANDSCAPE

Domestic players at the forefront of innovation in cheese

Food Union’s acquisition of Rigas Piensaimnieks shakes up the category

Fragmentation and maturity discourage advertising investment

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Latvia - Category analysis

HEADLINES

PROSPECTS

Cheese’s traditional status both a blessing and a curse for category players

Rising purchasing power and more sophisticated tastes spur sales growth in cheese

Widening variety of cheese popular as consumer tastes become more diverse

COMPETITIVE LANDSCAPE

Domestic players at the forefront of innovation in cheese

Food Union’s acquisition of Rigas Piensaimnieks shakes up the category

Fragmentation and maturity discourage advertising investment

CATEGORY DATA

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports