Executive Summary

Sep 2018
PROSPECTS
Consumer sophistication helps drive interest in cheese

Cheese is growing in popularity as a convenient option for snacking, in sandwiches, as an ingredient in cooking and as an accompaniment to wine. Tapping into this growing demand, domestic brands such as Karums have seen strong growth by introducing interesting flavour combinations, such as fresh cheese with red chilli pepper and fresh cheese with blue cheese.

Supermarkets and hypermarkets benefit from wide offer

Supermarkets/hypermarkets remain the leading distribution channel for cheese, with consumers appreciating the convenience offered by these stores. While markets will often focus more on domestic cheese supermarkets include a wider variety of options, including mozzarella, mascarpone, halloumi and brie.

Rise in number of vegans and vegetarians

Latvia has seen growing demand for vegetarian and vegan products driven by several factors including the health and wellness trend and growing awareness and concern over animal welfare. In line with this, leading grocery retailers Maxima and Rimi both launched ranges of vegan and vegetarian products in 2017, including vegan cheese.

COMPETITIVE LANDSCAPE
Siera Nams retains lead but faces challenge from smaller players

Domestic importer and wholesaler Siera Nams A/S has retained its lead in cheese in 2018 despite seeing a further decline in its value share. The company offers the popular international brand Philadelphia among others, as well as domestic products such as its eponymous range of sliced cheese, which is very popular in Latvia.

Karums helps Rigas Piensaimnieks to grow with preservative-free cheese

Rigas Piensaimnieks SIA has seen one of the most dynamic growth rates in 2018, with its Karums range of fresh cheese seeing double-digit growth in current value terms. Karums benefits from a natural image with its products being free from preservatives and vegetable fat, which fits with the current trend towards clean labels and more natural ingredients.

Milk River campaign launched

Part financed by the EU, in 2017 the Latvian Dairy Committee commissioned the launch of Milk River under the Information and Promotion Measures for Agricultural Products support programme. The campaign’s goal is to promote Latvian dairy products in non-EU markets such as the US, China and the United Arab Emirates, with a focus on the quality, taste and diversity of the country’s dairy.

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Cheese in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Latvia?
  • What are the major brands in Latvia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Cheese in Latvia - Category analysis

HEADLINES

PROSPECTS

Consumer sophistication helps drive interest in cheese
Supermarkets and hypermarkets benefit from wide offer
Rise in number of vegans and vegetarians

COMPETITIVE LANDSCAPE

Siera Nams retains lead but faces challenge from smaller players
Karums helps Rigas Piensaimnieks to grow with preservative-free cheese
Milk River campaign launched

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 NBO Company Shares of Cheese: % Value 2014-2018
Table 7 LBN Brand Shares of Cheese: % Value 2015-2018
Table 8 Distribution of Cheese by Format: % Value 2013-2018
Table 9 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 10 Forecast Sales of Cheese by Category: Value 2018-2023
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition
Consumer health-consciousness a key influence
Local companies play prominent role in fragmented market
Rimi Latvia driving hypermarkets expansion
Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice
Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories
Consumer Foodservice
Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources