Executive Summary

Sep 2018
PROSPECTS
Sales driven by increased adoption of Western food habits

With strong economic growth leading to migration from less developed to more developed areas, many consumers are becoming increasingly reliant on readymade and quick-to-prepare dishes as their busy lifestyles leave them with less time to cook. As a result, India has witnessed considerable growth in the consumption of Western-style foods such as burgers, pizza and pasta, with cheese being a key ingredient in such dishes.

New varieties and premium cheese products drive growth

Changing taste preferences, driven by rising disposable incomes and the adoption of Western-style foods, are also leading to consumers becoming more willing to experiment with different types of flavours. The category is thus witnessing rising demand for cheeses such as Mozzarella, Cheddar and Parmesan, with foodservice outlets also having started to offer different cheeses as accompaniments to their dishes.

Demand remains strong for soft cheese

In 2018, unprocessed cheese in India continued to be dominated by paneer, which benefits from huge demand across the country. The unorganised channel remained the largest, with paneer made freshly every day and sold unpackaged.

COMPETITIVE LANDSCAPE
Gujarat Co-operative Milk Marketing Federation remains the clear leader in cheese

Gujarat Co-operative Milk Marketing Federation remained the clear leader in cheese in 2018 but continued to see its value share decline. This can be attributed to the slower value sales growth of its Amul brand.

Parag Milk Foods continues to perform well

Parag Milk Foods continued to perform well in 2018 thanks to its Go Cheese brand. The company is benefiting from rising demand among urban consumers as well as a strong supply chain and a focus on innovation.

Manufacturers continue to drive growth in cheese through additional investment

As demand for cheese continues to rise, the category is benefiting from additional investment. In 2017, MMD Dairy, the manufacturer of the Milky Mist cheese brand, headquartered in the south of the country, announced it was seeking investment of IND3 billion from private equity players to expand its production.

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Cheese in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in India?
  • What are the major brands in India?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources