With strong economic growth leading to migration from less developed to more developed areas, many consumers are becoming increasingly reliant on readymade and quick-to-prepare dishes as their busy lifestyles leave them with less time to cook. As a result, India has witnessed considerable growth in the consumption of Western-style foods such as burgers, pizza and pasta, with cheese being a key ingredient in such dishes.
Changing taste preferences, driven by rising disposable incomes and the adoption of Western-style foods, are also leading to consumers becoming more willing to experiment with different types of flavours. The category is thus witnessing rising demand for cheeses such as Mozzarella, Cheddar and Parmesan, with foodservice outlets also having started to offer different cheeses as accompaniments to their dishes.
In 2018, unprocessed cheese in India continued to be dominated by paneer, which benefits from huge demand across the country. The unorganised channel remained the largest, with paneer made freshly every day and sold unpackaged.
Gujarat Co-operative Milk Marketing Federation remained the clear leader in cheese in 2018 but continued to see its value share decline. This can be attributed to the slower value sales growth of its Amul brand.
Parag Milk Foods continued to perform well in 2018 thanks to its Go Cheese brand. The company is benefiting from rising demand among urban consumers as well as a strong supply chain and a focus on innovation.
As demand for cheese continues to rise, the category is benefiting from additional investment. In 2017, MMD Dairy, the manufacturer of the Milky Mist cheese brand, headquartered in the south of the country, announced it was seeking investment of IND3 billion from private equity players to expand its production.
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This industry report originates from Passport, our Packaged Food market research database.