Executive Summary

Sep 2019
PROSPECTS
Rising prices for meat and poultry fuel demand for cheese as source of protein

Cheese remains very popular in Tunisia and is widely consumed at breakfast, after lunch and for dinner. Therefore, slight increases in unit price tend to have minimal impact on demand, with retail volume sales continuing to rise steadily.

Affordability helps ensure spreadable processed cheese leads sales

Spreadable processed cheese is expected to continue to account for the greatest share of cheese retail volume sales over the forecast period. This will be due to its long standing presence in the market, popularity among both children and adults, affordable prices and easier storage requirements.

Proximity to clients key to distribution sales

Independent small grocers continue to dominate distribution of cheese in Tunisia. The close proximity of these outlets to consumers by virtue of their strategic locations in residential neighbourhoods makes them a convenient solution for a quick impulse purchase.

COMPETITIVE LANDSCAPE
Wide portfolio and investment in advertising keeps Land’Or in pole position

Land’Or continues to lead cheese sales in Tunisia. The company benefits from a wide product portfolio, ranging from spreadable processed cheese to hard and soft cheese.

Demand boosted by television and social media advertising

Innovation in terms of both product formulation and packaging format remain key to success within cheese, along with advertising campaigns on television and social media. Cheese is one of the most important dairy products in Tunisia and also offers further opportunities for growth as local consumers are increasingly being influenced by new types of cheese seen on television or social media platforms.

Domestic players benefit from strong brand image and competitive prices

Cheese continues to be dominated by domestic players, which have the advantage of manufacturing mass products for reasonable prices. Local companies also benefit from lower production costs, with the domestically produced international brand Président profiting from strong recognition gained through advertising via international and national television channels, which greatly influences consumers.

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Cheese in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Tunisia?
  • What are the major brands in Tunisia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Cheese in Tunisia - Category analysis

HEADLINES

PROSPECTS

Rising prices for meat and poultry fuel demand for cheese as source of protein
Affordability helps ensure spreadable processed cheese leads sales
Proximity to clients key to distribution sales

COMPETITIVE LANDSCAPE

Wide portfolio and investment in advertising keeps Land’Or in pole position
Demand boosted by television and social media advertising
Domestic players benefit from strong brand image and competitive prices

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 NBO Company Shares of Cheese: % Value 2015-2019
Table 7 LBN Brand Shares of Cheese: % Value 2016-2019
Table 8 Distribution of Cheese by Format: % Value 2014-2019
Table 9 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 10 Forecast Sales of Cheese by Category: Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges
Rising demand for convenience among expanding middle class boosts sales
Increasing prices fuel shift to cheaper domestic brands
Grocery retailers lead sales despite parallel market and supply issues
Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice
Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources