Cheese remains very popular in Tunisia and is widely consumed at breakfast, after lunch and for dinner. Therefore, slight increases in unit price tend to have minimal impact on demand, with retail volume sales continuing to rise steadily.
Spreadable processed cheese is expected to continue to account for the greatest share of cheese retail volume sales over the forecast period. This will be due to its long standing presence in the market, popularity among both children and adults, affordable prices and easier storage requirements.
Independent small grocers continue to dominate distribution of cheese in Tunisia. The close proximity of these outlets to consumers by virtue of their strategic locations in residential neighbourhoods makes them a convenient solution for a quick impulse purchase.
Land’Or continues to lead cheese sales in Tunisia. The company benefits from a wide product portfolio, ranging from spreadable processed cheese to hard and soft cheese.
Innovation in terms of both product formulation and packaging format remain key to success within cheese, along with advertising campaigns on television and social media. Cheese is one of the most important dairy products in Tunisia and also offers further opportunities for growth as local consumers are increasingly being influenced by new types of cheese seen on television or social media platforms.
Cheese continues to be dominated by domestic players, which have the advantage of manufacturing mass products for reasonable prices. Local companies also benefit from lower production costs, with the domestically produced international brand Président profiting from strong recognition gained through advertising via international and national television channels, which greatly influences consumers.
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This industry report originates from Passport, our Packaged Food market research database.