Cheese is expected to register positive sales growth in both volume and value terms at constant 2022 prices over the forecast period. The traditional status of cheese as a basic staple of everyday nutrition and its huge popularity among the vast majority of Romanians is set to underpin this strong performance, with growth in the country’s urban population and rising awareness of the health benefits of cheese expected to play a role in supporting sales growth in cheese as well.
The forecast period is expected to see unpackaged artisanal cheese continuing to account for a high proportion of overall cheese sales in Romania. The presence of unpackaged artisanal cheese is strongest in traditional variants are subject telemea in soft cheese and cascaval in hard cheese, as well as burduf, a type of bladder cheese, and branza de vaci, a type of cow’s cheese.
The supremacy of major international players offering well-known local brands is set to remain a major feature of cheese in Romania throughout the forecast period. The main reason for the domination of these companies and their flagship brands is the marketing muscle and financial power that international manufacturers bring to the table, combined with the strong consumer awareness of domestic brands, which remain trusted and popular among the majority of Romanians.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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