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Country Report

Cheese in

Cheese in Romania

37 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The performance of cheese in 2017 was the result of the changes in purchasing power and consumption habits, driven by the economic growth and the intervention of the government upon the level of the minimum wage in the economy and the wage increase for public employees. The main consequence has been the swap from unpackaged to packaged cheese. Traditional cheese, telemea, curded cheese similar in terms of production to feta and a favourite product in Romanians’ meals, was mainly responsible for the positive performance of cheese in 2017.

COMPETITIVE LANDSCAPE

Hochland Romania SRL is the leading player in 2017 with an 18% retail value share of cheese. The company succeeded in maintaining the first-ranking position over the review period due to an active presence across all cheese. It is the undisputable leading player in processed cheese and ranks second in the largest category, unprocessed cheese. Heavy advertising campaigns for Hochland processed cheese, hard cheese and telemea and expanded distribution in all channels have contributed to its top position.

PROSPECTS

Cheese is expected to see sales grow over the forecast period but this will be the result of increased attention paid to packaged cheese at the expense of the larger unpackaged cheese. The strong expansion of modern retailers in small cities and the countryside is expected to become a support to the performance of cheese. In fact, cheese is a traditional and popular product in Romanians’ meals and is a mature product, so no important changes are expected to occur in consumption habits over the forecast period.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Romania?
What are the major brands in Romania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Romania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2012-2017
Table 2 Sales of Cheese by Category: Value 2012-2017
Table 3 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 4 Sales of Cheese by Category: % Value Growth 2012-2017
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 6 Sales of Unprocessed Cheese by Type: % Value 2012-2017
Table 7 NBO Company Shares of Cheese: % Value 2013-2017
Table 8 LBN Brand Shares of Cheese: % Value 2014-2017
Table 9 Distribution of Cheese by Format: % Value 2012-2017
Table 10 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 11 Forecast Sales of Cheese by Category: Value 2017-2022
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Cheese in Romania - Company Profiles

Albalact SA in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Macromex SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Summary 3 Albalact SA: Competitive Position 2017
Summary 4 Macromex SRL: Key Facts
Summary 5 Macromex SRL: Operational Indicators
Summary 6 Mega Image SRL: Key Facts
Summary 7 Mega Image SRL: Operational Indicators
Summary 8 Mega Image SRL: Private Label Portfolio
Summary 9 Mega Image SRL (Ahold Delhaize): Competitive Position 2017

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Outlook

Health and wellness: Get it, it is good for you

Outlook

Modern retailers: if you build it, they will come

Outlook

Up-trading: more money, better food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cheese in Romania

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in Romania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese in Romania - Company Profiles

Albalact SA in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Macromex SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Health and wellness: Get it, it is good for you

Modern retailers: if you build it, they will come

Up-trading: more money, better food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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