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Country Report

Cheese in

Cheese in Romania

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Soft cheese remains ingrained in Romanian tradition

Unprocessed cheese remained the most popular format in Romania in 2019. Soft cheese was the most popular, with telemea, a traditional soft goat’s cheese similar to feta, a staple part of most traditional Romanian meals.

Premiumisation and diversification in soft cheese drive value growth

Telemea accounts for the majority of sales in soft cheese and is by far the most popular cheese in Romania, with the majority of products sold under its generic name rather than brands. However, the increasing popularity of packaged cheese has increased consumer awareness of branded cheese, which is becoming a method of differentiation.

Unpackaged cheese increasingly popular as a premium choice

Unpackaged cheese such as telemea and burduf (bladder cheese), have always been popular in Romania and are often consumed in combinations with other foodstuffs such as polenta or sour cream. In fact, unpackaged cheese is becoming increasingly popular, with modern grocery retailers such as supermarkets and hypermarkets dedicating more space to unpackaged cheese, with sales assistants helping customers with their purchases.

COMPETITIVE LANDSCAPE

Hochland Romania maintains lead and continues to benefit from expanding range

Hochland Romania maintained its lead in cheese in 2019 due to its active presence in the majority of categories. It has a strong offer of reconstituted processed cheese, whilst also leading packaged hard cheese with several varieties, including Smoked, Classic and Light.

Leading internationals have wide reach, both in terms of range and distribution

International companies continued to lead cheese in 2019 due to their strong presence in modern grocery retailers and increasing penetration of rural areas through convenience stores. The leading international players Hochland Romania, Delaco Distribution (Savencia), FrieslandCampina Romania and Lactalis (through Albalact, Covalact and Dorna Lactate) are not only present across all distribution channels but offer an extremely wide range of varieties of cheese, including the popular telemea, as well as hard cheese varieties such as Dalia, Rucar, Penteleu and Dobrogea.

Increasing penetration of modern grocery retailers by domestic brands

Some domestic players which have a notable presence regionally are succeeding in gaining a presence on the shelves of modern international grocery retailers. This is the case with Lacto Solomonescu, which was in fourth place in cheese in 2019 with a growing retail value share.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Romania?
What are the major brands in Romania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Romania - Category analysis

HEADLINES

PROSPECTS

Soft cheese remains ingrained in Romanian tradition

Premiumisation and diversification in soft cheese drive value growth

Unpackaged cheese increasingly popular as a premium choice

COMPETITIVE LANDSCAPE

Hochland Romania maintains lead and continues to benefit from expanding range

Leading internationals have wide reach, both in terms of range and distribution

Increasing penetration of modern grocery retailers by domestic brands

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Higher incomes translate to greater frequency of eating out
Domestic players the main beneficiaries of sales to foodservice
Strong demand for healthier packaged food through foodservice

Consumer Foodservice

Consumer foodservice heavily skewed towards the larger cities
Independent players dominate foodservice at the outlet level
Tourism an opportunity for foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Soft cheese remains ingrained in Romanian tradition

Premiumisation and diversification in soft cheese drive value growth

Unpackaged cheese increasingly popular as a premium choice

COMPETITIVE LANDSCAPE

Hochland Romania maintains lead and continues to benefit from expanding range

Leading internationals have wide reach, both in terms of range and distribution

Increasing penetration of modern grocery retailers by domestic brands

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Overview

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Table of Contents

Cheese in Romania - Category analysis

HEADLINES

PROSPECTS

Soft cheese remains ingrained in Romanian tradition

Premiumisation and diversification in soft cheese drive value growth

Unpackaged cheese increasingly popular as a premium choice

COMPETITIVE LANDSCAPE

Hochland Romania maintains lead and continues to benefit from expanding range

Leading internationals have wide reach, both in terms of range and distribution

Increasing penetration of modern grocery retailers by domestic brands

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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