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Country Report

Cheese in

Cheese in Romania

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Short-term stockpiling as cheese remains an important part of Romanian meals

Cheese is very popular among Romanians and is the most used food product for making sandwiches, far exceeding the use of processed meat. In consequence of it being a traditional and very popular product, stockpiling of packaged cheese saw a steep upward trend in March-May 2020.

Strong growth of processed cheese as families resort to home-prepared meals

Processed cheese will also experience dynamic growth in 2020 due to the impact of COVID-19 on the population. Working from home and schools closing led to a greater proportion of consumers eating breakfasts and lunches with the family.

Hochland Romania remains top player and benefits from launching premium cheese varieties

Hochland Romania maintained its lead in cheese in 2020, benefitting from its early association with reconstituted processed cheese and basic hard cheese varieties, such as classic and smoked. It has also made also steps towards the premiumisation of the category with the launch of sophisticated varieties such as Grünländer, Authentic Feta, Mozzarella and Atelier Praid Cheese, the latter being an artisanal cheese matured in the Praid salt mine.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Romania?
What are the major brands in Romania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Short-term stockpiling as cheese remains an important part of Romanian meals

Strong growth of processed cheese as families resort to home-prepared meals

Hochland Romania remains top player and benefits from launching premium cheese varieties

RECOVERY AND OPPORTUNITIES

Short-term packaged cheese growth due to consumer pandemic habits unlikely to be sustained in forecast period

Unpackaged cheese sales set to grow due to increased distribution presence

International players increase ranking through consumer loyalty to domestic brands whilst domestic players seek awareness through placement in modern retailers

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020
Continued strong fragmentation of foodservice in Romania with few large players
Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term

Consumer Foodservice

Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery
Independent players dominate in terms of outlets while international chains lead value sales
Third party ordering and delivery services likely to remain a focus into the longer term

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Short-term stockpiling as cheese remains an important part of Romanian meals

Strong growth of processed cheese as families resort to home-prepared meals

Hochland Romania remains top player and benefits from launching premium cheese varieties

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Short-term stockpiling as cheese remains an important part of Romanian meals

Strong growth of processed cheese as families resort to home-prepared meals

Hochland Romania remains top player and benefits from launching premium cheese varieties

RECOVERY AND OPPORTUNITIES

Short-term packaged cheese growth due to consumer pandemic habits unlikely to be sustained in forecast period

Unpackaged cheese sales set to grow due to increased distribution presence

International players increase ranking through consumer loyalty to domestic brands whilst domestic players seek awareness through placement in modern retailers

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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