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Country Report

Cheese in

Cheese in Romania

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher incomes stimulate sales

The performance of cheese in 2018 was the result of the improved average incomes that enabled consumers to return to packaged cheese at the expense of unpackaged. The preferred traditional soft cheese within Romanian’s meals, “telemea”, and hard cheese were mainly responsible for the performance of the category.

Packaged hard cheese most dynamic in volume terms

Packaged hard cheese was most dynamic in volume terms in 2018 as a result of the recovery in incomes, which allowed consumers to pay greater attention to a product perceived as more sophisticated. The presence of domestic varieties, such as Dalia, Rucar, Penteleu and Dobrogea, stimulated consumption among some of the population enjoying higher incomes and upgrading their purchases.

Traditional “telemea” is most popular type of cheese

“Telemea” in soft cheese was by far the best-selling cheese in Romania in 2018 and over the review period. Its popularity across all income segments of the population and throughout the entire country means that “telemea” is a symbol of domestic cheese.

COMPETITIVE LANDSCAPE

Hochland Romania SRL leads sales

Hochland Romania SRL continued to lead cheese in 2018. The company has succeeded in maintaining its leadership over the review period due to an active presence across the entire category.

International companies rely on local products

International companies ranked above domestic players in 2018. The success came from expanded distribution and easier access to the shelves of modern retailers, but also the adoption of domestic varieties in their portfolios, such as “telemea” or Dalia and Rucar hard cheese.

Domestic companies compete locally

Cheese is rather fragmented, with a large number of domestic regional players and their importance is visible mostly at this level. However, they have succeeded in gaining strong recognition in niche products such as goat milk and have entered modern retailing at a national level.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Romania?
What are the major brands in Romania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes stimulate sales

Packaged hard cheese most dynamic in volume terms

Traditional “telemea” is most popular type of cheese

COMPETITIVE LANDSCAPE

Hochland Romania SRL leads sales

International companies rely on local products

Domestic companies compete locally

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher incomes stimulate sales

Packaged hard cheese most dynamic in volume terms

Traditional “telemea” is most popular type of cheese

COMPETITIVE LANDSCAPE

Hochland Romania SRL leads sales

International companies rely on local products

Domestic companies compete locally

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes stimulate sales

Packaged hard cheese most dynamic in volume terms

Traditional “telemea” is most popular type of cheese

COMPETITIVE LANDSCAPE

Hochland Romania SRL leads sales

International companies rely on local products

Domestic companies compete locally

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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