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Country Report

Cheese in

Cheese in Greece

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Feta remains the most popular cheese type but the category is becoming more fragmented

Feta remained the most popular cheese type in Greece in 2018, although other white cheeses and goat cheese performed better thanks to an increase in product variety and their still low penetration. In hard cheese, yellow semi-hard cheese performed well, driven by sliced cheese for sandwiches.

Unpackaged cheese accounts for the bulk of sales

Unpackaged cheese accounted for almost two thirds of cheese value sales in Greece in 2018. Local consumers tend to favour unpackaged products, with most cheeses purchased from supermarket deli counters.

Functional cheeses offer growth potential

The only functional cheese present in Greece over the review period was Benecol, with the brand’s sales remaining marginal, hindered by a high retail price. Functional cheeses, however, offer opportunities for growth given the current hype surrounding protein-rich diets.

COMPETITIVE LANDSCAPE

Cheese is becoming increasingly fragmented

Cheese remained a very fragmented category in Greece in 2018, with all retailers looking to increase their product ranges. The domestic company Karalis, which produces local cheeses, benefited from its collaboration with Sklavenitis.

Delta’s dynamic re-entry into cheese is set to boost the company’s sales

Delta Foods launched a range of local cheese types, including Feta, Anthotyros, Graviera, Kefalotyri and Kasseri. The unique selling point of the range is that the branding draws on the local production of cheese at the company’s plant in Ellasona, a region in central Greece.

Private label products remain strong

Private label products continued to have a strong presence in both soft and hard cheese in 2018 thanks to retailers offering a wide variety of products. The share of private label increased in both categories in 2018, partly thanks to the expansion of Sklavenitis’ outlet network following the acquisition of Carrefour and My Market’s network after the acquisition of Veropoulos by Metro.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Greece?
What are the major brands in Greece?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Greece - Category analysis

HEADLINES

PROSPECTS

Feta remains the most popular cheese type but the category is becoming more fragmented

Unpackaged cheese accounts for the bulk of sales

Functional cheeses offer growth potential

COMPETITIVE LANDSCAPE

Cheese is becoming increasingly fragmented

Delta’s dynamic re-entry into cheese is set to boost the company’s sales

Private label products remain strong

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food increase due to improving economic scenario

Healthier ingredients shape packaged food consumption patterns

Packaged food is becoming more fragmented

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

Value growth hindered by low consumer confidence

FOODSERVICE

Sales to Foodservice

Sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel
The competitive landscape of the fooservice is very fragmented

Consumer Foodservice

Exotic cuisines still on the rise
Tourism and a slight economic recovery help the foodservice
Number of outlets witnesses only minor fluctuations

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Feta remains the most popular cheese type but the category is becoming more fragmented

Unpackaged cheese accounts for the bulk of sales

Functional cheeses offer growth potential

COMPETITIVE LANDSCAPE

Cheese is becoming increasingly fragmented

Delta’s dynamic re-entry into cheese is set to boost the company’s sales

Private label products remain strong

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Greece - Category analysis

HEADLINES

PROSPECTS

Feta remains the most popular cheese type but the category is becoming more fragmented

Unpackaged cheese accounts for the bulk of sales

Functional cheeses offer growth potential

COMPETITIVE LANDSCAPE

Cheese is becoming increasingly fragmented

Delta’s dynamic re-entry into cheese is set to boost the company’s sales

Private label products remain strong

CATEGORY DATA

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food increase due to improving economic scenario

Healthier ingredients shape packaged food consumption patterns

Packaged food is becoming more fragmented

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

Value growth hindered by low consumer confidence

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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