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Country Report

Cheese in

Cheese in Greece

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Feta leads, but loses share as the category becomes more fragmented

Feta remained the most popular type of cheese in Greece in 2019, although other cheeses, including goat cheese, saw better performances, thanks to the increasing product variety and still low penetration. Cheese types are expected to become more fragmented over the forecast period, because most retailers are increasing the variety of cheeses they offer.

Domestic products from family-run farms are increasingly popular

Domestic products, especially those from smaller farms such as Mpekas Farm, are rapidly gaining popularity in Greece. Due to following quality standards and controls, such products are gaining followers, as consumers tend to trust them more than the big brands.

Niche cheeses such as reduced salt, reduced fat and functional variants see growth

There is a strong trend towards reducing the salt content in cheese, especially in feta cheese. Viofast with less salt has already been launched, and Dodoni has a similar product.

COMPETITIVE LANDSCAPE

Epirus leads a very fragmented category, with retailers expanding ranges

Although Epirus continued to lead cheese in value terms in 2019, it remained a very fragmented category. All retailers are looking to increase their product ranges.

Government expects VAT reduction to head off competition from milk alternatives

In May 2019, a VAT reduction from 24% to 13% was applied on basic food products such as milk and cheese. Reducing the VAT on such products was the Greek government’s main tool to support domestic dairy producers against the looming threat from milk alternatives, which are mainly manufactured outside of the country.

New packaging and consumer education by Katiki Domokou to boost sales

Optima Group acquired Domokos in 2017, which produces the famous Katiki Domokou cheese. In 2019 it was also aiming to purchase Vivartia, another cheese manufacturer.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Greece?
What are the major brands in Greece?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Greece - Category analysis

HEADLINES

PROSPECTS

Feta leads, but loses share as the category becomes more fragmented

Domestic products from family-run farms are increasingly popular

Niche cheeses such as reduced salt, reduced fat and functional variants see growth

COMPETITIVE LANDSCAPE

Epirus leads a very fragmented category, with retailers expanding ranges

Government expects VAT reduction to head off competition from milk alternatives

New packaging and consumer education by Katiki Domokou to boost sales

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence

Health and local sourcing are increasingly important in packaged food

Growth of smaller brands leads to greater fragmentation in packaged food

Recovery for hypermarkets, but supermarkets remains the dominant channel

Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice

Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented

Consumer Foodservice

Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Greece

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Executive Summary

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PROSPECTS

Feta leads, but loses share as the category becomes more fragmented

Domestic products from family-run farms are increasingly popular

Niche cheeses such as reduced salt, reduced fat and functional variants see growth

COMPETITIVE LANDSCAPE

Epirus leads a very fragmented category, with retailers expanding ranges

Government expects VAT reduction to head off competition from milk alternatives

New packaging and consumer education by Katiki Domokou to boost sales

Samples

Overview

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Table of Contents

Cheese in Greece - Category analysis

HEADLINES

PROSPECTS

Feta leads, but loses share as the category becomes more fragmented

Domestic products from family-run farms are increasingly popular

Niche cheeses such as reduced salt, reduced fat and functional variants see growth

COMPETITIVE LANDSCAPE

Epirus leads a very fragmented category, with retailers expanding ranges

Government expects VAT reduction to head off competition from milk alternatives

New packaging and consumer education by Katiki Domokou to boost sales

CATEGORY DATA

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence

Health and local sourcing are increasingly important in packaged food

Growth of smaller brands leads to greater fragmentation in packaged food

Recovery for hypermarkets, but supermarkets remains the dominant channel

Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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