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Learn moreSep 2019
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Feta remained the most popular type of cheese in Greece in 2019, although other cheeses, including goat cheese, saw better performances, thanks to the increasing product variety and still low penetration. Cheese types are expected to become more fragmented over the forecast period, because most retailers are increasing the variety of cheeses they offer.
Domestic products, especially those from smaller farms such as Mpekas Farm, are rapidly gaining popularity in Greece. Due to following quality standards and controls, such products are gaining followers, as consumers tend to trust them more than the big brands.
There is a strong trend towards reducing the salt content in cheese, especially in feta cheese. Viofast with less salt has already been launched, and Dodoni has a similar product.
Although Epirus continued to lead cheese in value terms in 2019, it remained a very fragmented category. All retailers are looking to increase their product ranges.
In May 2019, a VAT reduction from 24% to 13% was applied on basic food products such as milk and cheese. Reducing the VAT on such products was the Greek government’s main tool to support domestic dairy producers against the looming threat from milk alternatives, which are mainly manufactured outside of the country.
Optima Group acquired Domokos in 2017, which produces the famous Katiki Domokou cheese. In 2019 it was also aiming to purchase Vivartia, another cheese manufacturer.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Greece market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.