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Country Report

Cheese in

Cheese in Taiwan

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing premiumisation in cheese, but Taiwan struggles to make the product locally

Cheese made using fresh milk is becoming increasingly popular in Taiwan. However, it is difficult for Taiwan to produce cheese locally due to two main factors, the weather and a lack of raw materials, which means that cheese made using fresh milk tends to be very expensive, making it a premium product in the local market.

Cheese heading for saturation in volume terms due to consumers’ health concerns?

Almost all cheese products in Taiwan are imported goods, with import volumes rising up to 2017. In 2018, import volumes decreased and volume growth started to slow down from 2018.

Soft cheese remains most dynamic and has strong potential in foodservice

Soft cheese continued to record the fastest value growth in cheese in 2019, albeit still from a relatively small base. Soft cheese is benefiting from its use in home baking as well as the product, particularly mozzarella, being chosen to go with or in Western-style meals prepared at home, such as pasta.

COMPETITIVE LANDSCAPE

Fonterra and Kraft contribute majority of sales of processed cheese thanks to strong brands

Fonterra Brands (New Young) Pte Ltd remained the leading player in cheese in 2019. This was largely due to its dominant value share in other processed cheese, the biggest sales contributor to retail value sales of cheese in Taiwan.

Popularity of cheese tarts boosts foodservice sales of cheese

BAKE Inc, the cheese specialist store from Japan, opened its first stores in Taiwan in 2015. Since then, Taiwanese people have shown a great interest in the company’s cheese tart.

Local hand-made fresh milk cheese has gained high awareness

Lab Man Mano was the first hand-made cheese store in Taiwan using local fresh milk as its primary raw material. The business was set up in 2015 – roughly about the time that consumers started to understand more about the quality of cheese.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Taiwan?
What are the major brands in Taiwan?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing premiumisation in cheese, but Taiwan struggles to make the product locally

Cheese heading for saturation in volume terms due to consumers’ health concerns?

Soft cheese remains most dynamic and has strong potential in foodservice

COMPETITIVE LANDSCAPE

Fonterra and Kraft contribute majority of sales of processed cheese thanks to strong brands

Popularity of cheese tarts boosts foodservice sales of cheese

Local hand-made fresh milk cheese has gained high awareness

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Value growth outstrips volume growth in packaged food as consumers look to added value

Increasingly hectic lifestyles boost demand for convenience

Companies and brands offering more natural food register strong growth

Internet retailing gains ground as supermarkets and convenience stores remain dominant

Health and wellness to become more important in an increasingly competitive industry

FOODSERVICE

Sales to Foodservice

The shift towards fast casual dining influences the supply of packaged food to the foodservice industry
Growth in foodservice volume sales linked to rising demand due to the increasing reluctance to cook at home
Takeaway orders become more important, influencing trends in the foodservice supply of packaged food

Consumer Foodservice

Specialist coffee shops and dessert cafés among the most dynamic formats in consumer foodservice in 2019
Indulgence remains at least as important as often wellness in terms of attracting consumers
Food delivery apps continue to present challenges and opportunities to established foodservice players

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Taiwan

New Report Guarantee

Executive Summary

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PROSPECTS

Increasing premiumisation in cheese, but Taiwan struggles to make the product locally

Cheese heading for saturation in volume terms due to consumers’ health concerns?

Soft cheese remains most dynamic and has strong potential in foodservice

COMPETITIVE LANDSCAPE

Fonterra and Kraft contribute majority of sales of processed cheese thanks to strong brands

Popularity of cheese tarts boosts foodservice sales of cheese

Local hand-made fresh milk cheese has gained high awareness

Samples

Overview

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Table of Contents

Cheese in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing premiumisation in cheese, but Taiwan struggles to make the product locally

Cheese heading for saturation in volume terms due to consumers’ health concerns?

Soft cheese remains most dynamic and has strong potential in foodservice

COMPETITIVE LANDSCAPE

Fonterra and Kraft contribute majority of sales of processed cheese thanks to strong brands

Popularity of cheese tarts boosts foodservice sales of cheese

Local hand-made fresh milk cheese has gained high awareness

CATEGORY DATA

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Value growth outstrips volume growth in packaged food as consumers look to added value

Increasingly hectic lifestyles boost demand for convenience

Companies and brands offering more natural food register strong growth

Internet retailing gains ground as supermarkets and convenience stores remain dominant

Health and wellness to become more important in an increasingly competitive industry

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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