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Country Report

Cheese in

Cheese in Taiwan

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stronger Western-style dining influence drives sales of cheese

With globalisation and more travel opportunities, the Taiwanese population was increasingly exposed to Western-style food such as pizza and pasta over the review period and became increasingly familiar with cheese. This led to more Taiwanese, particularly younger ones, incorporating Western-style elements in their home-cooked meals especially in fashionable recipes incorporating cheese.

Forecast period will see cheese mature

Over the forecast period, the value CAGR for cheese at constant 2018 prices is expected to be slightly slower than that of the review period as demand gradually stabilises. Although consumers became more sophisticated, trading up to more expensive and real cheese, this phenomenon was and will remain slow and big changes will be unlikely in the next five years as many Taiwanese remained price-sensitive in an uncertain economy.

Soft cheese records the fastest growth

Soft cheese witnessed the fastest value growth in cheese, albeit from its smaller base, driven by rising interest in home baking. In addition, demand for soft cheese, particularly Mozzarella, was also driven by more families preparing Western-style meals at home, such as pasta.

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player in cheese

Fonterra Brands (New Young) Pte Ltd remained the leading player in cheese in 2018. This was largely due to its dominant value share in other processed cheese, the biggest sales contributor to retail value sales of cheese in Taiwan.

International players dominate value sales of cheese

International players continued to dominate retail value share of cheese in Taiwan in 2018. As cheese originated from Western countries, consumers typically perceived Western-origin brands as more authentic.

Marketing and promotion will be important to maintain loyalty and sales

International players are expected to continue dominating retail value sales of cheese in Taiwan over the forecast period. With more brands entering cheese, consumers are expected to be more tempted to try new options.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Taiwan?
What are the major brands in Taiwan?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stronger Western-style dining influence drives sales of cheese

Forecast period will see cheese mature

Soft cheese records the fastest growth

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player in cheese

International players dominate value sales of cheese

Marketing and promotion will be important to maintain loyalty and sales

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice

Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options

Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stronger Western-style dining influence drives sales of cheese

Forecast period will see cheese mature

Soft cheese records the fastest growth

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player in cheese

International players dominate value sales of cheese

Marketing and promotion will be important to maintain loyalty and sales

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Overview

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Table of Contents

Cheese in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stronger Western-style dining influence drives sales of cheese

Forecast period will see cheese mature

Soft cheese records the fastest growth

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player in cheese

International players dominate value sales of cheese

Marketing and promotion will be important to maintain loyalty and sales

CATEGORY DATA

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options

CATEGORY DATA

MARKET DATA

SOURCES

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