The rate of growth in retail volume sales of cheese will accelerate sharply in 2023, before easing during subsequent years. While hard cheese will remain dominant, the relative popularity of soft cheese will continue to grow.
Local hard cheese like manchego continue to dominate, and this is unlikely to change during the forecast period. In 2020, dairy industry trade group INLAC launched a marketing campaign called Quesea (‘queso’ is cheese in Spanish) to support local brands in the context of rising imports of competitively priced cheese, particularly by discounters Aldi and Lidl, which are rapidly expanding their store networks in Spain.
Dairy-free alternatives are set to gain more space in cheese in Spain, due to the rising number of people following a vegan diet and greater awareness of dairy intolerance. Towards the end of the review period, Quesería Lafuente launched a Lafuente Veggie cheese alternative.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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