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Country Report

Cheese in

Cheese in Spain

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and premiumisation drive growth of cheese

Cheese in Spain recorded another year of positive current value and volume growth in 2019, driven by increasing demand from consumers for interesting, healthy and high-quality cheese that they can use for a range of dishes. Soft cheese in cups known as “queso fresco” and “queso blanco” which tend to be consumed for breakfast, are growing in popularity, benefiting from a healthier perception.

New packaging format from Mercadona offers consumers clarity and convenience

New packaging formats supported greater visibility of cheese on retailers’ shelves and encouraged further purchases, particularly for soft cheese. The new soft cheese range from private label line Hacendado has been adapted to a new 250g container used by retailer Mercadona which is "similar to a tapper", which due to the structure of its container with a transparent lid, allows consumers to see the product, while better preserving its freshness.

Cheese boosted by increasing production of milk and the development of private label

There was some stability in the price of raw materials after some price volatility earlier in the review period, caused by the end of dairy quotas in Europe which made it difficult to set stable prices and affected operations. Due to a decline in production in some of Europe’s main manufacturing countries, including the Netherlands and Germany following the global increase in the prices of both butter and cream, local production of cheese has increased, resulting in stable prices with a gradual increase due to some premiumisation.

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia leads highly fragmented competitive landscape

Grupo Lactalis Iberia retained its leadership of cheese in Spain in 2019, offering a wide product portfolio including popular brands El Ventero, Gran Capitán, Société and Président. The player invests in innovation in order to retain leadership of a fragmented competitive landscape with high value share for both private label and smaller players under “others”, by adapting its offer to changing trends amongst Spanish consumers, concentrating on convenience, flavours, formats and healthy attributes.

Mercadona reforms soft cheese shelves

Mercadona expanded its portfolio of soft cheese by launching its version of a traditional sheep’s cheese under its private label line Hacendado. In an unprecedented move by the retailer, it launched this product with nationwide distribution to complement its portfolio of cow’s and goat’s cheese, with products from its integrated supplier Quesera Montesinos.

Brands launch Bio references

Lácteas García-Baquero SA and Corporación Alimentaria Peñasanta SA (CAPSA) are concentrating on offering specific value to consumers through innovation in line with the increasing interest in organic food and animal welfare. Second-ranked cheese producer Lácteas García-Baquero launched its first BIO range, in a traditional format of sliced cheese in 125g packaging, while the player continues to experiment with flavours and texture with new ingredients, in addition to offering lactose-free cheese while retaining an authentic flavour and products low in fat and salt to attract health-conscious consumers.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Spain?
What are the major brands in Spain?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Spain - Category analysis

HEADLINES

PROSPECTS

Health and premiumisation drive growth of cheese

New packaging format from Mercadona offers consumers clarity and convenience

Cheese boosted by increasing production of milk and the development of private label

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia leads highly fragmented competitive landscape

Mercadona reforms soft cheese shelves

Brands launch Bio references

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Foodservice growth proves appealing to retail packaged food players, as they seek sales growth and to utilise production capacity
Tourist demand offers potential for chilled products
Strong new product development as players capitalise on foodservice opportunities

Consumer Foodservice

Consumer foodservice continues to recover as economic uncertainty eases and tourist numbers rise
Elderly and solo diners set to gain significance as household sizes diminish and the population ages
Premiumisation increases as economic growth continues

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and premiumisation drive growth of cheese

New packaging format from Mercadona offers consumers clarity and convenience

Cheese boosted by increasing production of milk and the development of private label

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia leads highly fragmented competitive landscape

Mercadona reforms soft cheese shelves

Brands launch Bio references

Samples

Overview

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Table of Contents

Cheese in Spain - Category analysis

HEADLINES

PROSPECTS

Health and premiumisation drive growth of cheese

New packaging format from Mercadona offers consumers clarity and convenience

Cheese boosted by increasing production of milk and the development of private label

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia leads highly fragmented competitive landscape

Mercadona reforms soft cheese shelves

Brands launch Bio references

CATEGORY DATA

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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