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Country Report

Cheese in

Cheese in Spain

34 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The volatility in the price of cheese, amid a scenario of falling raw milk prices and consequent reconversion of the dairy sector after the removal of the EU milk quotas in 2015, favoured consumption of cheese in Spain during 2017. In addition, the rising sophistication of the offer and the effort of branded manufacturers to innovate in terms of pleasure, convenience and health further contributed to the development of the category. However, the entry of imported cheese at very economical prices put many producers in a difficult position, forcing them to shrink their margins significantly in order to remain competitive.

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia SA was the leading player of cheese in Spain 2016-2017. The French giant maintained its value share of 15% in 2017, with total sales standing at EUR358 million. The wide portfolio of products, broad distribution and popularity of its brands, which include El Ventero, Gran Capitán and Président, explained the leading position of the company within cheese. In addition, major investment in innovation by Grupo Lactalis Iberia SA to adapt its portfolio to the changing needs of Spanish consumers in terms of convenience, flavours, formats and healthy eating, allowed the company to maintain a leading role in a highly competitive and fragmented category.

PROSPECTS

As the Spanish economy is set to continue its growth in the coming years, it is very likely that the domestic demand and confidence among Spaniards will also continue to rise. This, added to the growing sophistication of Spanish consumers, is expected to benefit sales of cheese in the short and mid-term, especially higher added value references and premium varieties. However, the increase in healthy eating and negative press and opinions about dairy products could restrict the growth of cheese, with many consumers currently cutting down on their consumption of dairy products.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Spain?
What are the major brands in Spain?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Mercadona SA: Key Facts
Summary 2 Mercadona SA: Operational Indicators
Summary 3 Mercadona SA: Private Label Portfolio
Summary 4 Mercadona SA: Competitive Position 2017

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Cheese in Spain

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Cheese in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

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Megatrends

Country Report

Cheese in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Why buy this report?

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