In 2022, the price increase for cheese in Hungary was 60%, and this consequently saw a high volume of consumers migrating to private label cheese. In 2023, many consumers continued to choose private label, especially products from leading and established grocery chains, such as Lidl.
Unpackaged cheese has yet to recover from COVID-19 restrictions, with the product also suffering due to reduced labour in retail chains – with fewer workers available for unpackaged cheese counters. In addition, consumers like the convenience of knowing the exact price, which is gained through buying packaged versions of cheese, while they still like to buy them with “no-contact”.
The dramatically changed lifestyles of the COVID-19 crisis led to a marked rise in the number of households with new outdoor grilling areas, with new self-made star chefs of home grilling emerging. Outdoor grilling is very popular and is promoted not just in the food sector but through cross-marketing pushes from the furniture sector as well.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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