The return to hectic modern lifestyles in the wake of the COVID-19 crisis is reviving the strong trend towards convenience-orientated packaged food products, and cheese is no exception. The Hungarian market is seeing a rise in demand for products such as sliced cheese and those compatible with snacking and finger food.
The dramatically changed lifestyles of the COVID-19 crisis led to a marked rise in the number of households with new outdoor grilling areas, with new self-made star chefs of home grilling emerging. Outdoor grilling is very popular and is promoted not just in the food sector but through cross-marketing pushes from the furniture sector as well.
The position of imported cheese is set to move upmarket as a result of rapid increases in oil prices and logistics costs. With consumers hit by wide-ranging price increases and becoming increasingly budget-conscious, locally produced cheese and private label products (especially from Lidl) are expected to gain more attention as they are able to maintain more favourable prices in this price-sensitive category.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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