Competitive Landscape
Big Srl Maintains Leadership through Portfolio Breadth and Retail Reach
Cheese in Italy remains highly fragmented, with the leading manufacturer, BiG Srl, predicted to hold just 14% share by value in 2026. The next largest companies have substantially smaller shares, such as 5% for Parmareggio SpA and 5% for Mondelez Italia Services Srl, and the top ten all individually hold less than 5% each.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Italy?
- Which are the leading brands in Cheese in Italy?
- How are products distributed in Cheese in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Italy - Category analysis
Key Data Insights
Cheese Summary
Hard Cheese Drives Value Growth as Consumers Move Towards Premiumisation
Deliziosa’S Stracciatella Launch Strengthens Premium Positioning and Retail Innovation
Galbani Drives Everyday Wellness with Functional Innovation and Convenience
Parmigiano Reggiano and Grana Padano Expected to Sustain Value Growth as Premiumisation Deepens
Conad and Private Label Anticipated to Strengthen as Consumers Polarise between Premium and Value
Big Srl Maintains Leadership through Portfolio Breadth and Retail Reach
Supermarkets Boost Private Label and Regional Lines to Capture Demand
E-Commerce Leverages Premium and Convenience to Drive Growth
Private Label Is Positioned as a Product-Design Challenger
Product Design Shaped by Reformulation Away From Processed Formats
Business Impact Defined by Polarisation between Premium Players and Private Label Lines
Dairy Products and Alternatives in Italy - Industry Overview
2026 Developments
Key Data Insights
Functional Wellness Drives Premium Cheese and Yoghurt Sales
Valsoia Bridges Plant-Based and Functional Indulgence to Boost Sales
Ponte Reale Elevates Indulgence with Functional Soft Cheese Innovation
Functional Claims Anticipated to Boost Premium Positioning
Wellness Positioning and Smaller Pack Sizes Expected to Shape Consumer Demand
Big Srl Builds on Brand Strength, While Private Label Competition Intensifies
New Princes Group Leverages Baby Food Acquisition to Strengthen Early-Life Nutrition
Supermarkets Sustain Leadership by Matching Consumer Convenience Demands
Major Chains Accelerate Growth in Online and Functional Ranges
Retailers Reshape At-Home Experiences with Premium and Functional Lines
Culture Integration Is Embraced as a Formulation Technology
Plant-Based Substrate Engineering Used for Dairy-Mimetic Texture
Portion-Controlled Pack Architecture Drives Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!