Cheese is projected to see positive, if gradually slowing, retail volume and value (constant 2022 prices) growth over the forecast period, as many of the key pandemic trends remain robust. In the short term, at least, consumers are likely to remain more home-centred than in the pre-pandemic period.
Local/regional, short supply chain and sustainability trends are expected to be major influences on the performance of cheese in the forecast period. Existing trends likely to be consolidated in the short to medium term include greater attention to packaging and reducing the environmental impact of production and consumption, in addition to the welfare of farm animals.
The increase in the number of lactose intolerant and health-conscious consumers is expected to see further development for free from lactose products in the forecast period. As in 2022, many consumers are likely to show a preference for free from lactose dairy products, including cheeses, that offer the same flavour, but are easier to digest.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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