Executive Summary

Aug 2018
PROSPECTS
Healthier and different kinds of cheese seen in Guatemala

Cheese is usually a traditional category with very little innovation. However, different health trends taking in fat-free and lactose-free products, for example, have begun to be seen in some categories, such as soft cheese with products like San Julián Lactose-Free Panela.

Packaged cheese is more prevalent

Packaged cheese is much more common in Guatemala than unpackaged cheese. There are some artisanal sales of cheese in Guatemala, but usually only among neighbours.

Traditional grocery retailers is the most important distribution channel

Independent small grocers, within tradition grocery retailers, is the most important distribution channel for cheese in Guatemala. There is very strong penetration of outlets, in both urban and rural areas of the country, which usually sell small, affordable cheese packs, benefiting price-sensitive consumers with restrictive budgets.

COMPETITIVE LANDSCAPE
Fábrica de Productos Lácteos Parma leads cheese in 2018

Domestic company SA Fábrica de Productos Lácteos Parma has a large product portfolio and is the only company that sells cheese in all the different categories. The company has positioned itself in Guatemala among the best quality brands.

Advertising campaigns

Advertising campaigns for cheese in 2017/2018 utilised television advertisements, printed media, social media, competitions and point-of-sale tastings. Fábrica de Productos Lácteos Parma is among the strongest companies investing in marketing campaigns.

Domestic brands are more prevalent

Domestic brands, such as Parma, Superior, Ilgua and Trebolac, lead cheese in Guatemala. The brands have strong distribution and affordable prices, alongside cheese with flavours that are preferred by Guatemalans.

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Cheese in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Guatemala?
  • What are the major brands in Guatemala?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources