Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Cheese in

Cheese in Guatemala

Aug 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low prices and convenience key to the development of cheese

Spreadable processed cheese saw strong growth towards the end of the review period with consumers being drawn towards its lower price, compared to other cheese types, as well as its convenience. Consumers enjoy spreading it on bread as a quick and convenient snack, while the growing range of flavours on offer is also helping to catch the attention of consumers.

Health and wellness trend sees the entry of new healthier options

Cheese was impacted by the burgeoning health and wellness trend over the review period which resulted in the entry of products such as fat-free and lactose-free options. For example, in the popular soft cheese category products like San Julián Lactose-Free Panela have appeared.

Flavour innovations add interest to hard cheese

Innovations in cheese are somewhat limited with it being a relatively mature category. Nevertheless, those innovations that are seen are typically copied or inspired by what happens in Mexico and other countries in the region.

COMPETITIVE LANDSCAPE

Local cheese producers benefit from offering lower prices and familiar flavours

Cheese is a fragmented category with almost one fifth of value sales accounted for by ‘others’ in 2019. Local players hold the strongest positions due to their strong distribution and affordable prices.

Parma retains lead with wide offer and good quality and affordable cheese

Domestic company Fábrica de Productos Lácteos Parma has a large product portfolio and is the only company that sells cheese in all of the different categories. The company has positioned its Parma brand as among the best quality brands in Guatemala.

Anchor looks set to enter cheese and may innovate with lactose-free hard cheese

Despite being a relatively mature category cheese still offers some potential for imported brands. For example, Philadelphia held onto third place in the rankings in 2019, with it benefiting from its high-quality taste.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Guatemala?
What are the major brands in Guatemala?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Cheese in Guatemala - Category analysis

HEADLINES

PROSPECTS

Low prices and convenience key to the development of cheese

Health and wellness trend sees the entry of new healthier options

Flavour innovations add interest to hard cheese

COMPETITIVE LANDSCAPE

Local cheese producers benefit from offering lower prices and familiar flavours

Parma retains lead with wide offer and good quality and affordable cheese

Anchor looks set to enter cheese and may innovate with lactose-free hard cheese

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 NBO Company Shares of Cheese: % Value 2015-2019
Table 7 LBN Brand Shares of Cheese: % Value 2016-2019
Table 8 Distribution of Cheese by Format: % Value 2014-2019
Table 9 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 10 Forecast Sales of Cheese by Category: Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low prices and convenience key to the development of cheese

Health and wellness trend sees the entry of new healthier options

Flavour innovations add interest to hard cheese

COMPETITIVE LANDSCAPE

Local cheese producers benefit from offering lower prices and familiar flavours

Parma retains lead with wide offer and good quality and affordable cheese

Anchor looks set to enter cheese and may innovate with lactose-free hard cheese

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Guatemala - Category analysis

HEADLINES

PROSPECTS

Low prices and convenience key to the development of cheese

Health and wellness trend sees the entry of new healthier options

Flavour innovations add interest to hard cheese

COMPETITIVE LANDSCAPE

Local cheese producers benefit from offering lower prices and familiar flavours

Parma retains lead with wide offer and good quality and affordable cheese

Anchor looks set to enter cheese and may innovate with lactose-free hard cheese

CATEGORY DATA

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports