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Country Report

Cheese in

Cheese in Norway

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Imported cheese drives value growth

A gradual increase in the share of imported cheese was evident throughout the review period, with the selection and usage of cheese gradually expanding to not only being used as a sandwich spread, but also as a gourmet option consumed as an appetizer or as garnish or an ingredient in dinners. This trend intensified in 2018.

Health and wellness trend undermines volume growth

Whilst per capita consumption of cheese increased at the beginning of the review period, partly due to wider usage, the trend was reversed towards the end of the review period, declining in both 2017 and 2018. The health and wellness trend has contributed to the decline in volume sales in 2017 and 2018.

Premium cheese gradually gaining in popularity in packaged hard cheese

Norwegians have a long and cemented tradition of consuming gulost/hvitost (yellow cheese) and brunost (brown cheese) for breakfast, lunch and even as a late night snack. As many as five million pieces of bread with cheese are consumed every day in Norway and standard yellow cheese brands, such as Jarlsberg and Norvegia, with mild tastes account for the majority.

COMPETITIVE LANDSCAPE

Domestic dairy giant Tine maintains its leading position

As in most dairy categories, domestic dairy giant and previous dairy monopoly player Tine leads value sales of cheese in Norway. The company’s value share was relatively stable throughout the review period, mainly as a result of two of the most well-known brands in Norway, Norvegia and Jarlsberg.

Synnøve Finden hopes to gain a first mover’s advantage in vegan cheese

Vegan food alternatives were a dynamically growing niche in several packaged food categories during the review period, including in dairy, in which milk alternatives have registered strong growth. However, the selection of vegan cheeses has been limited to a small assortment of imported brands.

Private label expansion squeezes value brands

Private label continued to gain ground in terms of value share in cheese during 2017 and 2018. The successes were driven by retailers, such as Norgesgruppen and Coop, paying more attention to their private label cheese, which consumers have grown more accustomed to.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Norway?
What are the major brands in Norway?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Norway - Category analysis

HEADLINES

PROSPECTS

Imported cheese drives value growth

Health and wellness trend undermines volume growth

Premium cheese gradually gaining in popularity in packaged hard cheese

COMPETITIVE LANDSCAPE

Domestic dairy giant Tine maintains its leading position

Synnøve Finden hopes to gain a first mover’s advantage in vegan cheese

Private label expansion squeezes value brands

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Imported cheese drives value growth

Health and wellness trend undermines volume growth

Premium cheese gradually gaining in popularity in packaged hard cheese

COMPETITIVE LANDSCAPE

Domestic dairy giant Tine maintains its leading position

Synnøve Finden hopes to gain a first mover’s advantage in vegan cheese

Private label expansion squeezes value brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Norway - Category analysis

HEADLINES

PROSPECTS

Imported cheese drives value growth

Health and wellness trend undermines volume growth

Premium cheese gradually gaining in popularity in packaged hard cheese

COMPETITIVE LANDSCAPE

Domestic dairy giant Tine maintains its leading position

Synnøve Finden hopes to gain a first mover’s advantage in vegan cheese

Private label expansion squeezes value brands

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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