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Learn moreAug 2019
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In 2019, for the second consecutive year, spreadable processed cheese was the best performing category in both retail volume and current value terms. The hectic lifestyles of Norwegian consumers continued to boost sales of cheese spreads, particularly those in tubes, with Kavli’s Kavli Smøreoster remaining by far the most popular brand.
A slow but steady rise in the share of imported cheese was seen over the review period, with the selection and usage of cheese gradually expanding to not only being consumed as a sandwich spread but also as a gourmet option eaten as an appetiser or as an ingredient in meals. This trend intensified over 2018/2019.
There is a long tradition in Norway for consuming gulost/hvitost (yellow cheese) and brunost (brown cheese) for breakfast, lunch and even as a late-night snack. It has been estimated that as many as five million pieces of bread with cheese are eaten every day in Norway, with mild standard yellow cheese brands such as Jarlsberg and Norvegia accounting for the majority of consumption.
In 2019, the domestic dairy giant Tine continued to dominate cheese, accounting for well over half of the category’s overall value sales. This position can be largely attributed to the fact that the company offers two of the best-known brands in Norway, namely Norvegia and Jarlsberg.
While per capita consumption of cheese in Norway increased at the beginning of the review period, partly due to wider usage, the trend reversed towards the end of the review period, falling over 2017-2019. The health and wellness trend has contributed to this.
Private label continued to steadily grow its value share in cheese in 2019, thanks largely to retailers such as Norgesgruppen, Rema 1000 and Coop increasingly focusing on their own cheeses, to which consumers have become accustomed. While retailers had previously mainly focused on value-priced hard yellow cheeses for use in sandwiches and grated cheeses for cooking, a greater emphasis is now being put on more premium cheeses, for example under their Kolonihagen, Jacobs Utvalgte and Änglamark ranges.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.