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Country Report

Cheese in

Cheese in Norway

39 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Premiumisation within cheese was highly evident throughout the review period, with the use of cheese gradually expanding to it not only being used as a sandwich filling but also as a gourmet option consumed as an appetiser or garnish or as an ingredient in meals. Furthermore, Norwegian interest in cheese has gradually increased, with the largest dairy player Tine introducing its own digital magazine about cheese called Osteriet in 2015. The availability of cheese and wine tasting classes or courses has also increased. As Norwegians travel more, their willingness to try more exotic cheeses for various occasions has also grown. Rising interest in more unusual cheeses is evident from the slow yet continuously growing share of imported cheese. According to the Office of Information for Dairy products, the share of imported cheese rose from 11% in 2010 to 14% in 2017.

COMPETITIVE LANDSCAPE

Similar to almost dairy categories, the domestic dairy giant Tine continued to lead cheese in 2017 with a 64% share of value sales. The company’s value share remained relatively stable throughout the review period. Its strong position can be predominantly attributed to its two yellow hard cheese brands, Norvegia and Jarlsberg, which held respective value shares of 26% and 9% in 2017. These two brands are the go-to options for most families at breakfast time and come in several different variants. The Norvegia line consists of 10 options, while Jarlsberg is available in five different variants. The Norvegia range includes both organic and low-fat options, as well as a shredded format for use as a garnish when cooking. The performance of Tine’s different brands is predominantly a result of the varying popularity of the different cheese types. For example, prim and brown cheese recorded poor value sales development over much of the review period. Tine is available in every cheese category and offers, through almost 100 different cheese variants, by far the largest assortment in the country.

PROSPECTS

Similar to fresh milk, cheese is considered a staple in most Norwegian homes, with more than five million pieces of bread with cheese consumed every day. Consequently, due to the solid position of the category among Norwegian consumers, it is highly unlikely that any noteworthy change in dynamics will occur over the forecast period. Norwegian consumers will continue to purchase yellow and brown cheese for everyday use, while imported cheese and cheese from smaller domestic players will boost volume sales. Consequently, volume growth is mainly expected to be derived from wider usage, such as using cheese as a cooking ingredient, garnish or simply as an appetiser.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Norway?
What are the major brands in Norway?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Norway - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2012-2017
Table 2 Sales of Cheese by Category: Value 2012-2017
Table 3 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 4 Sales of Cheese by Category: % Value Growth 2012-2017
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 6 Sales of Unprocessed Cheese by Type: % Value 2012-2017
Table 7 NBO Company Shares of Cheese: % Value 2013-2017
Table 8 LBN Brand Shares of Cheese: % Value 2014-2017
Table 9 Distribution of Cheese by Format: % Value 2012-2017
Table 10 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 11 Forecast Sales of Cheese by Category: Value 2017-2022
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Cheese in Norway - Company Profiles

Coop Norge Handel AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Tine SA in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Norge Handel AS: Key Facts
Summary 2 Coop Norge Handel AS: Operational Indicators
Summary 3 Coop Norge Handel AS: Private Label Portfolio
Summary 4 Coop Norge Handel AS: Competitive Position 2016
Summary 5 Tine SA: Key Facts
Summary 6 Tine SA: Operational Indicators
Summary 7 Tine SA: Competitive Position 2017

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Outlook

Food waste remains a current issue

Outlook

Consolidated retailing landscape driven by the low-price segment

Outlook

Convenience and premiumisation boost sales of packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cheese in Norway

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in Norway - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese in Norway - Company Profiles

Coop Norge Handel AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Tine SA in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to develop at a high and stable pace

The everlasting health and wellness trend drives growth

Domestic players govern packaged food

Modern grocery retailers dominates, internet retailing remains marginal

Strong development set to endure

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to drive the growth of packaged food

Food waste remains a current issue

Consolidated retailing landscape driven by the low-price segment

Convenience and premiumisation boost sales of packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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