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Country Report

Cheese in

Cheese in Norway

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020

The COVID-19 pandemic’s subsequent lockdown resulted in many consumers stockpiling processed cheese and soft cheese in the second quarter of 2020. However, sales growth of cheese stabilised after lockdown and all cheese categories are likely to increase in current retail value and volume terms during 2020.

Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020

In 2020, spreadable processed cheese remains a dynamic category with new product innovations keeping consumers interested. Furthermore, the hectic lifestyles of Norwegian consumers, outside of lockdown in the second quarter of 2020, continues to boost sales of spreadable processed cheese.

Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

In 2020, the domestic dairy giant Tine continues to dominate cheese, accounting for well over half of the category’s overall value sales. This position can be largely attributed to the fact that the company offers two of the best-known brands in Norway, namely Norvegia and Jarlsberg.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Norway?
What are the major brands in Norway?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020

Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020

Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand over the forecast period

Imported cheese’s popularity likely to increase over the forecast period

Hard cheese with fuller flavour and richer texture likely to boost sales over the forecast period

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected
Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Online ordering and third party delivery companies shake up consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020

Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020

Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

Samples

Overview

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Table of Contents

Cheese in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020

Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020

Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand over the forecast period

Imported cheese’s popularity likely to increase over the forecast period

Hard cheese with fuller flavour and richer texture likely to boost sales over the forecast period

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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