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Country Report

Cheese in

Cheese in Norway

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Spreadable processed cheese in tubes becoming increasingly appealing to busy consumers

In 2019, for the second consecutive year, spreadable processed cheese was the best performing category in both retail volume and current value terms. The hectic lifestyles of Norwegian consumers continued to boost sales of cheese spreads, particularly those in tubes, with Kavli’s Kavli Smøreoster remaining by far the most popular brand.

Growing popularity of imported cheeses also helping to drive value sales

A slow but steady rise in the share of imported cheese was seen over the review period, with the selection and usage of cheese gradually expanding to not only being consumed as a sandwich spread but also as a gourmet option eaten as an appetiser or as an ingredient in meals. This trend intensified over 2018/2019.

Premium options gaining ground in packaged hard cheese

There is a long tradition in Norway for consuming gulost/hvitost (yellow cheese) and brunost (brown cheese) for breakfast, lunch and even as a late-night snack. It has been estimated that as many as five million pieces of bread with cheese are eaten every day in Norway, with mild standard yellow cheese brands such as Jarlsberg and Norvegia accounting for the majority of consumption.

COMPETITIVE LANDSCAPE

Former dairy monopoly Tine continues to dominate cheese

In 2019, the domestic dairy giant Tine continued to dominate cheese, accounting for well over half of the category’s overall value sales. This position can be largely attributed to the fact that the company offers two of the best-known brands in Norway, namely Norvegia and Jarlsberg.

Health and wellness trend having both a positive and negative impact on cheese

While per capita consumption of cheese in Norway increased at the beginning of the review period, partly due to wider usage, the trend reversed towards the end of the review period, falling over 2017-2019. The health and wellness trend has contributed to this.

Private label further gains share and puts more pressure on brand manufacturers

Private label continued to steadily grow its value share in cheese in 2019, thanks largely to retailers such as Norgesgruppen, Rema 1000 and Coop increasingly focusing on their own cheeses, to which consumers have become accustomed. While retailers had previously mainly focused on value-priced hard yellow cheeses for use in sandwiches and grated cheeses for cooking, a greater emphasis is now being put on more premium cheeses, for example under their Kolonihagen, Jacobs Utvalgte and Änglamark ranges.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Norway?
What are the major brands in Norway?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Norway - Category analysis

HEADLINES

PROSPECTS

Spreadable processed cheese in tubes becoming increasingly appealing to busy consumers

Growing popularity of imported cheeses also helping to drive value sales

Premium options gaining ground in packaged hard cheese

COMPETITIVE LANDSCAPE

Former dairy monopoly Tine continues to dominate cheese

Health and wellness trend having both a positive and negative impact on cheese

Private label further gains share and puts more pressure on brand manufacturers

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 32 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 33 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 34 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 35 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 36 Sales of Packaged Food by Category: Volume 2014-2019
Table 37 Sales of Packaged Food by Category: Value 2014-2019
Table 38 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 39 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 40 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 41 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 42 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 43 Penetration of Private Label by Category: % Value 2014-2019
Table 44 Distribution of Packaged Food by Format: % Value 2014-2019
Table 45 Distribution of Packaged Food by Format and Category: % Value 2019
Table 46 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 48 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Spreadable processed cheese in tubes becoming increasingly appealing to busy consumers

Growing popularity of imported cheeses also helping to drive value sales

Premium options gaining ground in packaged hard cheese

COMPETITIVE LANDSCAPE

Former dairy monopoly Tine continues to dominate cheese

Health and wellness trend having both a positive and negative impact on cheese

Private label further gains share and puts more pressure on brand manufacturers

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cheese in Norway - Category analysis

HEADLINES

PROSPECTS

Spreadable processed cheese in tubes becoming increasingly appealing to busy consumers

Growing popularity of imported cheeses also helping to drive value sales

Premium options gaining ground in packaged hard cheese

COMPETITIVE LANDSCAPE

Former dairy monopoly Tine continues to dominate cheese

Health and wellness trend having both a positive and negative impact on cheese

Private label further gains share and puts more pressure on brand manufacturers

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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