Packaged hard cheese continued to see the strongest growth within cheese in current value terms in 2019. It is becoming increasing popular as consumers consider that the packaging guarantees that that the product does not contain any bacteria.
Farm produced, craft goat cheese, so-called syrovarni, has become increasingly popular. Producers are mainly goat farms and small manufacturers, and their products are often sold at markets which attract tourists.
Lactose-free cheese is expected to become increasingly popular in Ukraine, due to the growing consumer demand for lactose-free products from international and Ukrainian companies. Despite the high price of this type of cheese, more and more people are purchasing it, both lactose-intolerant and health-orientated consumers.
Terra Food Group continued to lead the fragmented cheese category in 2019, with a static value share. Terra Food Group has obtained leading positions in almost all dairy categories.
Kovel-Moloko (Komo brand) remained the second company in cheese in 2019, and saw a strong value increase. It has a presence in the majority of categories and constantly launches new flavours.
Recent new product developments in hard cheese included premium products under the Komo brand (Kovel-Moloko), Old Dutch, which is matured for two months, and Golder, which is matured for 12 months. These were unique for the mass market, as such offerings were previously only available in specialist shops.
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This industry report originates from Passport, our Packaged Food market research database.