Executive Summary

Sep 2019
PROSPECTS
Unpackaged hard cheese sees strong growth, but unpackaged dominates

Packaged hard cheese continued to see the strongest growth within cheese in current value terms in 2019. It is becoming increasing popular as consumers consider that the packaging guarantees that that the product does not contain any bacteria.

Rising production of local goat cheese leads to sales growth

Farm produced, craft goat cheese, so-called syrovarni, has become increasingly popular. Producers are mainly goat farms and small manufacturers, and their products are often sold at markets which attract tourists.

Health-orientated and lactose-intolerant consumers demand lactose-free cheese

Lactose-free cheese is expected to become increasingly popular in Ukraine, due to the growing consumer demand for lactose-free products from international and Ukrainian companies. Despite the high price of this type of cheese, more and more people are purchasing it, both lactose-intolerant and health-orientated consumers.

COMPETITIVE LANDSCAPE
Terra Food Group’s umbrella brand Ferma benefits from high quality reputation

Terra Food Group continued to lead the fragmented cheese category in 2019, with a static value share. Terra Food Group has obtained leading positions in almost all dairy categories.

Bright and interesting packaging helps Kovel-Moloko grow its share

Kovel-Moloko (Komo brand) remained the second company in cheese in 2019, and saw a strong value increase. It has a presence in the majority of categories and constantly launches new flavours.

Product launches expected to ensure growth

Recent new product developments in hard cheese included premium products under the Komo brand (Kovel-Moloko), Old Dutch, which is matured for two months, and Golder, which is matured for 12 months. These were unique for the mass market, as such offerings were previously only available in specialist shops.

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Cheese in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Ukraine?
  • What are the major brands in Ukraine?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Cheese in Ukraine - Category analysis

HEADLINES

PROSPECTS

Unpackaged hard cheese sees strong growth, but unpackaged dominates
Rising production of local goat cheese leads to sales growth
Health-orientated and lactose-intolerant consumers demand lactose-free cheese

COMPETITIVE LANDSCAPE

Terra Food Group’s umbrella brand Ferma benefits from high quality reputation
Bright and interesting packaging helps Kovel-Moloko grow its share
Product launches expected to ensure growth

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources