Unpackaged hard cheese remains the largest category within cheese as many consumers believe that it is fresher than packaged cheese. However, the COVID-19 pandemic led to many consumers shifting to packaged hard cheese, with this category seeing the highest retail value sales growth in 2021.
Many Ukrainians continue to be price sensitive in 2021 as a result of the pandemic and the resultant economic upheaval. Consequently, more affordable imported cheese brands, mostly from Poland, are gaining retail value share, for example Mlekovita (SM Mlekovita), Spomlek (SM Spomlek), Sierpc (Silpo-Food TOV) and Wloszczowski (Silpo-Food TOV).
The COVID-19 pandemic leads to further lockdowns in Ukraine in 2021 and thus cooking and baking becomes key activities at home, benefiting sales of cheese. Consequently, products that help consumers in cutting down on food preparation is gaining in popularity.
Consumers are becoming more attentive to labels and ingredients listed thereon, and consequently are looking for cheese products with a more natural composition. Cheese manufacturers are starting to meet this demand and Molochny Alliance launched a soft cheese, Malet, in the latter half of 2020 which consist of only three ingredients, namely cow's milk, enzyme preparation and salt.
Home seclusion and social distancing measures led to consumers tasting different cheeses at home at the end of the review period which turned out to be a popular home entertainment past time, especially during the cold months. As a result, consumers are enjoying experimenting with new tastes and there is ongoing demand for different cheese variations, such as tomato or basil processed cheese excluding spreadable from Komo (Kovel-Moloko VAT), packaged hard cheese with nuts or fenugreek from Mukko, or tomato, paprika and basil packaged hard cheese from Club Syra (Club Syra Corp).
Consumers are increasingly choosing different types of cheeses, such as brie, camembert, mozzarella and gorgonzola, at different price segments. Consequently, consumers are also no longer brand loyal as they are more interested in price which a large number of imported cheese brands entering the category.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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