Executive Summary

Aug 2018
PROSPECTS
Processed cheese continues to outperform unprocessed cheese in volume terms

The most important category within cheese, processed cheese posted continued strong retail growth in 2018, thanks to the diverse formats and acceptable flavours and textures. Flavour is the most important factor why processed cheese is winning over unprocessed cheese.

Segmentation boosts other processed cheese due to healthy snackification

Amidst increasing awareness of children’s diets, cheese snacks have been well-received by parents. Amongst all the cheese categories, other processed cheese is most often used for children’s cheese, due to the well-accepted light flavour.

Foodservice sees high potential for cheese consumption

Consumption patterns are changing from eating at home to eating out, with consumer foodservice booming in 2018. As a result, more manufacturers expanded their businesses to foodservice.

COMPETITIVE LANDSCAPE
Bongrain (Tianjin) Foods continues to lead

As the first player to see the potential of children’s cheese, and following the launch of Milkana children’s cheese sticks, Bongrain (Tianjin) Foods has grown to become the main player in this segment and in overall cheese, seeing rapid expansion in the review period. However, the competition is increasing, as more players entered this segment in 2017, such as Beijing San Yuan Foods.

Fonterra Commercial Trading (Shanghai) strengthens its brand reputation

The overall performance of Fonterra Commercial Trading (Shanghai) is outstanding, particularly in foodservice. Although the company’s retail business does not heavily invest in campaigns or marketing, its rapid expansion in foodservice plays a strong role in retail by strengthening its brand reputation.

Milkland (Tianjin) Foods Technology gains share by extending to retail

A foodservice provider at the beginning, Milkland (Tianjin) Foods Technology increasingly leaned towards retail in the review period. Although its retail share is still low, it has high potential.

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Cheese in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in China?
  • What are the major brands in China?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Packaged food grows steadily mainly thanks to convenience, premiumisation and health trends
Packaged food posts steady current value growth in 2018, with the young generation being particularly targeted
Leading players consolidate their positions while other players shine in niches
Internet retailing and convenience stores continue to gain share
Packaged food is set for steady current value growth

FOODSERVICE

Sales to Foodservice
Rising health-awareness underpins sales of healthy food in foodservice
Foodservice-customised packaged food is on the rise
Foodservice is more concentrated than retail
Consumer Foodservice
The preference for light food is reshaping consumer foodservice
Changing consumer habits underpin the growth of consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources