Due to the sluggish performance of child-oriented cheese stick products and intense competition within the market, cheese manufacturers are actively seeking new growth opportunities to maintain sales. Milkground, for example, has introduced high-end mousse dessert cups which are targeted at white collars seeking a post-meal dessert or office snack option.
With leading teashop chains, such as HeyTea, having lowered their prices towards the end of the review period, in line with a growing degree of consumer caution over discretionary spending, a trend of trading down to cheaper ingredients has begun to emerge in such establishments. For instance, some chains are opting to use semifinished products, such as cheese milk cover powder, instead of cream cheese and whipped cream when making milk foam toppings on-site.
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Understand the latest market trends and future growth opportunities for the Cheese industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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