Spreadable cheese is anticipated to see steady retail volume growth over the forecast period as economic activity picks up and disposable income increases. Sales should also benefit from growing interest and familiarity in using spreadable cheese in different meals.
Packaged hard cheese and soft cheese are anticipated to flourish in the foodservice channel over the forecast period. The lifting of movement restrictions and the reopening of the country’s borders to tourism is encouraging consumers to dine out more frequently again and hence this is boosting the demand for packaged hard cheese and soft cheese as these products are added into many of the meals offered in fast food restaurants, such as burgers and pizzas.
Mondelez (M) Sales Sdn Bhd and Fonterra Brands (M) Sdn Bhd dominate sales of cheese in Malaysia but they are facing rising operational costs. This could put pressure on prices with these players focusing on seasonal price promotions rather than regular discounting activity.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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