With the anticipated improvement in the economy, more stable incomes are predicted to encourage consumers to spend more and more frequently on cheese. Cheese is likely to draw attention for its convenience in terms of preparation, such as an ingredient for home-made burgers and pizza.
Processed cheese is projected to remain the dominant type in the category. As a result, it is predicted to see strong and regular new product development.
Spreadable cheese is projected to see positive retail volume growth over the forecast period. While improving economic conditions are an important factor in driving sales of spreadable cheese, demand should also benefit from growing familiarity in using these products when preparing various meals.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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