The COVID-19 pandemic, related trading restrictions and border closures decimated the local hospitality and foodservice industries over the past two years. New Zealand’s cautious approach to reopening, combined with its major tourist source market, China, continuing with its COVID-19 elimination strategy, has meant that foodservice sales of cheese have yet to return to the pre-COVID-19 level; and this target is only expected to be achieved towards the end of the forecast period.
Premium dairy products, including cheese, have experienced growth along with the rise in the number of consumers seeking moments of escapism. Although there is a price limit in terms of what consumers are willing to pay, they will continue to search for ethically-sourced products, and demand greater transparency in terms of sustainable farming and production methods.
The dairy industry is one of New Zealand’s biggest greenhouse gas emitters. Despite the country’s reputation as a major dairy producing nation, the rise of conscious consumerism is therefore seeing many consumers stop or restrict their dairy intake.
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Understand the latest market trends and future growth opportunities for the Cheese industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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