Executive Summary

Aug 2018
PROSPECTS
More cheese types and flavours on supermarket shelves

In Hong Kong, cheese is widely used and flexibly applied to various Western dishes, ranging from pizza, sandwiches and salads and even red wine. With growing Westernised eating habits among Hong Kong consumers, more and more new cheese types and flavours are emerging on supermarket shelves.

Cheese combinations for Western dishes

Despite ongoing innovation, Hong Kong consumers tend to possess very limited knowledge of cheese and they find it hard to distinguish between different types. To erase confusion and stimulate consumption, key players have made strong efforts to educate consumer on cheese and its applications.

Growing popularity of on-the-go cheese snacks

Aside from cooking applications, key players have explored new opportunities for cheese consumption. Cheese snacks, generally in stick or cube form, have gained an increasing market presence because of their portability and positioning as a “healthy snack” option rich in calcium.

COMPETITIVE LANDSCAPE
Kraft endorses nostalgic brand image

Kraft (Kraft Foods Hong Kong), which claims to be the leader in terms of global sales, is a well-established brand in Hong Kong. Rather than product innovations, Kraft puts more emphasis on branding strategy to bolster consumer bonding.

Anchor drops into cheese

The giant dairy brand Anchor, present in butter and drinking milk products, entered cheese in Hong Kong with Candy Cheese in May 2017. Moreover, it launched new product lines of processed cheese, Lite Processed Cheese and Cheddar Processed Cheese, in January 2018 to strengthen its market presence.

La Vache Qui Rit offers new cheese snacks

As on-the-go lifestyles spread in Hong Kong, La Vache Qui Rit (Unibel) launched new product lines of cheese snacks: Cheese Spread Belcube; and Cheese Dippers with breadsticks. The aim is to offer unique snacking experiences to Hong Kong consumers.

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Cheese in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources