In Hong Kong, cheese is widely used and flexibly applied to various Western dishes, ranging from pizza, sandwiches and salads and even red wine. With growing Westernised eating habits among Hong Kong consumers, more and more new cheese types and flavours are emerging on supermarket shelves.
Despite ongoing innovation, Hong Kong consumers tend to possess very limited knowledge of cheese and they find it hard to distinguish between different types. To erase confusion and stimulate consumption, key players have made strong efforts to educate consumer on cheese and its applications.
Aside from cooking applications, key players have explored new opportunities for cheese consumption. Cheese snacks, generally in stick or cube form, have gained an increasing market presence because of their portability and positioning as a “healthy snack” option rich in calcium.
Kraft (Kraft Foods Hong Kong), which claims to be the leader in terms of global sales, is a well-established brand in Hong Kong. Rather than product innovations, Kraft puts more emphasis on branding strategy to bolster consumer bonding.
The giant dairy brand Anchor, present in butter and drinking milk products, entered cheese in Hong Kong with Candy Cheese in May 2017. Moreover, it launched new product lines of processed cheese, Lite Processed Cheese and Cheddar Processed Cheese, in January 2018 to strengthen its market presence.
As on-the-go lifestyles spread in Hong Kong, La Vache Qui Rit (Unibel) launched new product lines of cheese snacks: Cheese Spread Belcube; and Cheese Dippers with breadsticks. The aim is to offer unique snacking experiences to Hong Kong consumers.
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This industry report originates from Passport, our Packaged Food market research database.