Cheese will register moderate constant value growth over the forecast period. Economic uncertainty will dampen volume growth, due to rising inflation, mainly fuelled by the war in Ukraine.
Companies are also expected to launch new product developments in the forecast period and introduce new, innovative packaging such as cheese jars in order to attract new customers. Cheese consumption in Morocco is still low compared to neighbouring countries, leaving space to grow in the forecast period, and Moroccan customers are expected to remain eager to try new products and new variants.
The key distribution channels will continue to be independent stores and Mahlaba (dairy shops), due to of their offerings of spreadable processed cheese in single portions, a practice which does not happen in modern grocery outlets.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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