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Country Report

Cheese in

Cheese in Kazakhstan

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Kazakhstan slowly softening to cheese

The culture of cheese consumption is not well developed in Kazakhstan. Considered an expensive product, Kazakhstanis are not used to consuming cheese on a regular basis or with a range of meals.

Craft cheese is sought as consumers become more sophisticated in their preferences

The per capita consumption of cheese in Kazakhstan is relatively low. However, the rising interest in healthy lifestyles has seen some consumers shift towards natural and ecological products.

Cheese is wrapped up in the convenience trend

In Kazakhstan, cheese is mainly consumed as one ingredient of a sandwich, while the culture of consuming cheese with wine is still developing. In 2018, a wide range of brands offered cheese in pouch packaging, with each slice of cheese wrapped separately.

COMPETITIVE LANDSCAPE

New product development is plentiful as cheese is far from mature

Cheese witnessed significant new product/packaging development in 2018. For instance, Président released blue-veined French cheese in composite containers with closures.

Marketing is set to heat up as consumer interest increases

The marketing of cheese in Kazakhstan was very weak in 2018. There was very little advertising of cheese on television, the internet or social networks, and few special offers or promotions in retail stores.

Craft cheese and packaged hard cheese to benefit from greater hygiene standards

While craft cheese is at an early stage of development in Kazakhstan, there has been a positive response from consumers. The number of domestic craft cheese manufacturers is rising, while some producers have opened specialist retail stores.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Kazakhstan?
What are the major brands in Kazakhstan?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Kazakhstan slowly softening to cheese

Craft cheese is sought as consumers become more sophisticated in their preferences

Cheese is wrapped up in the convenience trend

COMPETITIVE LANDSCAPE

New product development is plentiful as cheese is far from mature

Marketing is set to heat up as consumer interest increases

Craft cheese and packaged hard cheese to benefit from greater hygiene standards

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 NBO Company Shares of Cheese: % Value 2015-2019
Table 7 LBN Brand Shares of Cheese: % Value 2016-2019
Table 8 Distribution of Cheese by Format: % Value 2014-2019
Table 9 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 10 Forecast Sales of Cheese by Category: Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Consumers eating out more frequently, especially to celebrate occasions, boosting packaged food sales to foodservice
Domestic manufacturers lead foodservice due to their strong production capacity for essential products
An increase in purchasing power over the forecast period will see consumers choosing to eat out more often, boosting sales to foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Kazakhstan slowly softening to cheese

Craft cheese is sought as consumers become more sophisticated in their preferences

Cheese is wrapped up in the convenience trend

COMPETITIVE LANDSCAPE

New product development is plentiful as cheese is far from mature

Marketing is set to heat up as consumer interest increases

Craft cheese and packaged hard cheese to benefit from greater hygiene standards

Samples

Overview

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Table of Contents

Cheese in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Kazakhstan slowly softening to cheese

Craft cheese is sought as consumers become more sophisticated in their preferences

Cheese is wrapped up in the convenience trend

COMPETITIVE LANDSCAPE

New product development is plentiful as cheese is far from mature

Marketing is set to heat up as consumer interest increases

Craft cheese and packaged hard cheese to benefit from greater hygiene standards

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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