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Country Report

Cheese in

Cheese in Kazakhstan

19 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low culture of cheese consumption

The culture of cheese consumption is not well developed in Kazakhstan. Considered an expensive product, Kazakhstanis are not used to consuming cheese on a regular basis or with different meals.

Some development in craft cheese production

The per capita consumption of cheese in Kazakhstan is relatively low. However, the rising interest in healthy lifestyles has seen some consumers shift towards natural and ecological products.

Cheese is for sandwiches

In Kazakhstan, cheese is mainly consumed as one ingredient of a sandwich, while the culture of consuming cheese with wine is very weak. In 2018, a wide range of brands offered cheese in pouch packaging, with each slice of cheese wrapped separately.

COMPETITIVE LANDSCAPE

Companies invest in new product and packaging development

Cheese witnessed significant new product/packaging development in 2018. For instance, Président release blue-veined French cheese in composite containers with closures.

Weak marketing of cheese

The marketing of cheese in Kazakhstan was very weak in 2018. There was very little advertising of cheese on television, the internet or social networks, and few special offers or promotions in retail stores.

Competition between craft and unpackaged cheese manufacturers

While craft cheese is at an early stage of development in Kazakhstan, there has been a positive response from consumers. The number of domestic craft cheese manufacturers is rising, while some producers have opened specialist retail stores.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Kazakhstan?
What are the major brands in Kazakhstan?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Low culture of cheese consumption

Some development in craft cheese production

Cheese is for sandwiches

COMPETITIVE LANDSCAPE

Companies invest in new product and packaging development

Weak marketing of cheese

Competition between craft and unpackaged cheese manufacturers

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 NBO Company Shares of Cheese: % Value 2014-2018
Table 7 LBN Brand Shares of Cheese: % Value 2015-2018
Table 8 Distribution of Cheese by Format: % Value 2013-2018
Table 9 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 10 Forecast Sales of Cheese by Category: Value 2018-2023
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

The growing popularity of celebrating various occasions outside of the home has a positive impact on foodservice development
Millennials one of the main consumer groups contributing to growth in the fast casual trend in foodservice
Domestic manufacturers lead foodservice sales

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low culture of cheese consumption

Some development in craft cheese production

Cheese is for sandwiches

COMPETITIVE LANDSCAPE

Companies invest in new product and packaging development

Weak marketing of cheese

Competition between craft and unpackaged cheese manufacturers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Low culture of cheese consumption

Some development in craft cheese production

Cheese is for sandwiches

COMPETITIVE LANDSCAPE

Companies invest in new product and packaging development

Weak marketing of cheese

Competition between craft and unpackaged cheese manufacturers

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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